Hear how to deliver real-time data, scalable personalization, and every-channel delivery - all from a single platform - in short videos.
PERSONALISATION
Discover how Adobe’s Real-time Customer Data and Experience Platform is future proofing your CX.
Collect, connect, and activate customer data in real time
Customers want more personalized experiences. But consolidating the data needed to power those experiences is expensive and time-consuming.
You need a quicker way to make sense of all that data before handing it off to teams across your organization to create new experiences. This is where Adobe comes in: A more direct path from data to insight to delivery.
Watch the videos
Hear how to deliver real-time data, scalable personalization, and every-channel delivery - all from a single platform - in the short videos.
How to succeed in a world without third-party cookies
Patrick Douwsma Adobe, Sanne Erven Adobe, Ankur Mehrotra Adobe
Macro trends in cookies and privacy | The first party data strategy
Patrick Douwsma Adobe, Sanne Erven Adobe
Privacy by design | Data governance
Ankur Mehrotra Adobe, Sanne Erven Adobe
Selecting a CDP: data governance and personal data management are the key topics.
Patrick Douwsma Adobe, Sanne Erven Adobe, Wouter van Geluwe Adobe
GDPR
Patrick Douwsma Adobe, Sanne Erven Adobe
Whiteboard session: CDP requirements | How to plan and prepare | Roles and responsibilities
Wouter van Geluwe Adobe, Sanne Erven Adobe
Data governance
Wouter van Geluwe Adobe, Sanne Erven Adobe
How the flexibility of Adobe's CDP allows you to leverage your existing data models.
Sanne Erven Adobe, Craig Fitches Adobe
How to leverage your own data models | Advance your attribution modelling | How to use customer AI for better segmentation and targeting.
Craig Fitches Adobe, Sanne Erven Adobe
Prepare to provide truly contextual customer experiences.
Renee Boertje Adobe, Sanne Erven Adobe, Rob In der Maur Adobe
Introduction and demo on Adobe Journey OptimizerRenee Boertje Adobe, Sanne Erven Adobe
Introduction and demo on Customer Journey Analytics
Rob In der Maur Adobe, Sanne Erven Adobe
The impact of the Adobe Experience Platform: key use cases highlighted.
Pierre-Francois Van Damme Adobe, Sanne Erven Adobe, Kris Manshoven Adobe
Practical key learnings and use case examples in B2C Industry
Pierre-Francois Van Damme Adobe, Kris Manshoven Adobe, Sanne Erven Adobe
Practical key learnings and use case examples in B2B Industry
Pierre-Francois Van Damme Adobe, Kris Manshoven Adobe, Sanne Erven Adobe
Key implementation learnings
Pierre-Francois Van Damme Adobe, Kris Manshoven Adobe, Sanne Erven Adobe