PERSONALISATION 

Discover how Adobe’s Real-time Customer Data and Experience Platform ​is future proofing ​your CX.​

Hear how to deliver real-time data, scalable personalization, and every-channel delivery - all from a single platform - in short videos.  

Collect, connect, and activate customer data in real time

Customers want more personalized experiences. But consolidating the data needed to power those experiences is expensive and time-consuming.
You need a quicker way to make sense of all that data before handing it off to teams across your organization to create new experiences. This is where Adobe comes in: A more direct path from data to insight to delivery.

Watch the videos

Hear how to deliver real-time data, scalable personalization, and every-channel delivery - all from a single platform - in the short videos.

How to succeed in a world without third-party cookies

Macro trends in cookies and privacy | The first party data strategy​
Patrick Douwsma Adobe, Sanne Erven Adobe

Privacy by design | Data governance
Ankur Mehrotra Adobe, Sanne Erven Adobe

Selecting a CDP: data governance and personal data management are the key topics.

Patrick Douwsma Adobe, Sanne Erven Adobe, Wouter van Geluwe Adobe

GDPR
Patrick Douwsma Adobe, Sanne Erven Adobe

Whiteboard session​: CDP requirements | How to plan and prepare | Roles and responsibilities
Wouter van Geluwe Adobe, Sanne Erven Adobe

Data governance
Wouter van Geluwe
Adobe, Sanne Erven Adobe

How the flexibility of Adobe's CDP allows you to leverage your existing data models.

Sanne Erven Adobe, Craig Fitches Adobe

Prepare to provide truly contextual customer experiences.

Renee Boertje Adobe,  Sanne Erven Adobe, Rob In der Maur Adobe

Introduction and demo on Adobe Journey Optimizer​Renee Boertje Adobe, Sanne Erven Adobe

Introduction and demo on Customer Journey Analytics​
Rob In der Maur Adobe, Sanne Erven Adobe

The impact of the Adobe Experience Platform: key use cases highlighted.

Pierre-Francois Van Damme Adobe, Sanne Erven Adobe, Kris Manshoven Adobe

Practical key learnings and use case examples in B2C Industry​
Pierre-Francois Van Damme Adobe, Kris Manshoven Adobe, Sanne Erven Adobe

Practical key learnings and use case examples in B2B Industry​
Pierre-Francois Van Damme
Adobe, Kris Manshoven Adobe, Sanne Erven Adobe

Key implementation learnings
 Pierre-Francois Van Damme Adobe, Kris Manshoven Adobe, Sanne Erven Adobe