January 25-26, 2023

Högberga Gård | Grindstigen 5-6 | 181 62 Lidingö, Sweden

How to improve your customer's journey.

Many organisations aren’t aware of the friction that exist in their customers’ journey, which is the consequence of a siloed and fragmented approach in orchestrating customer communication. Data, Profile and Content need to be perfectly aligned to design and deliver exceptional customer experiences.

 

Join this bootcamp to learn how a platform-based approach can help you get the insights needed to identify and remove friction points to improve your customer’s journey. Personalisation at scale starts with understanding what can be improved, and a real-time view of your customer is critical to this and is delivered by Adobe's Real-Time CDP along with activation. Insights lead to action, which leads to more insights. Adobe’s unique platform-centric approach gives you the tools to not only drive technological change, but also impact your organisation, your team, and your ability to deliver a holistic customer experience instead of a channel specific customer experience.

 

Personalisation at scale starts with understanding what can be improved, and a real-time view of your customer is critical to this. Insights lead to action, which leads to more insights. Adobe’s unique platform-centric approach gives you the tools to not only drive technological change, but also impact your organisation, your team, and your ability to deliver a holistic customer experience instead of a channel-specific customer experience.

You are invited.

An invite-only 2-day event designed for organisations that want to kickstart the next steps in their journey to improve their customer experience.

 

During Bootcamp, hosted by Jens Bengtsson, Solutions Consulting Manager, Nordics, we bring together business and IT stakeholders through interactive workshops and hands-on deep dives, laying the foundation for new digital experiences. Therefore, it is highly recommended that you come together with your peers, to build a common ground of understanding for future conversations in your company.

 

The program has been created for both business and IT stakeholders to work together. Knowledge about Adobe Solutions are not required.

Venue

Högberga Gård | Grindstigen 5-6 | 181 62 Lidingö, Sweden

Key Takeaways

You’ll learn

how Adobe solutions can help you get the insights needed to detect friction.

You’ll be part

of a select group of peers in the industry for two days full of education, inspiration, networking and fun.

You’ll finish

with a crisp and clear vision and framework on how to improve your customer's journey.

Bootcamp – Agenda Day 1

10.00-10.30

Kickoff & Introductions

10.30-11.00

Customer Journey demo – Art of the possible

11.00-11.45

1-1 personalisation, friction hunting, silos, Adobe POV (whiteboard)

11.45-12.00

Break

12.00-13.00

Solution Architecture breakdown (whiteboard)

13.00-14.00

Lunch

14.00-15.30

Userflow 1 “Registration & Onboarding”: Walkthrough (WHY-WHAT-HOW)

15.30-16.00

Break

16.00-18.00

Userflow 2 “Blending physical and digital”: Walkthrough & Hands-on / deep dive

18.00-22.00

Enjoy a very nice dinner with an 'experience' 

Bootcamp – Agenda Day 2

08.00-09.30

Breakfast
Introduction to user Journey based Delivery, Team Structure, Delivery backlog

09.30-09.45

Break

09.45-11.15

Userflow 3 “Journey Analysis”: Walkthrough (WHY-WHAT-HOW)

11.15-11.30

Break

11.30-12.30

Userflow 4 “Customer Loyalty & Retention”: Walkthrough & Hands-on / deep dive

12.30-13.30

Lunch

13.30-14.30

Personalisation at Scale, how to make it happen?

14.30-15.00

Conclusion, wrap-up & next steps

15.00-16.00

Adjourn

Please note that accepting such hospitality may be prohibited by regulations or specific employer policies. It is the responsibility of any participant to ensure that their participation and acceptance of the hospitality is not in violation of any such regulation or policy. By registering to attend this event, you are confirming that you are eligible to receive the hospitality noted above. You can ask for an invoice if needed.

The event is now full. Please contact Heidi.lindegaard@adobe.com if you have questions