Creative and marketing professionals, as well as advertising agencies are helping brands navigate AI transformation and need to move faster, deliver bigger ideas and streamline operations, while staying on budget and navigating between fragmented technology stacks and growing client demands. Agencies need a better way to streamline their projects and client campaigns. Today, Adobe is announcing more advanced enterprise operations capabilities in Adobe Workfront, the industry-leading enterprise marketing work management application, to help agencies drive creative and operational excellence.

Organisations across industries — from enterprise teams to leading agencies, including Publicis, Omnicom, Dentsu and Stagwell — use Workfront to centralise workflows and scale their operations in a unified system of record. Today, Adobe is bringing new innovations to Workfront that will help teams plan and collaborate on their client work from one place. With new capabilities to streamline operations such as planning project-based and retainer work, managing staffing plans and having a connected view into resourcing and project financials, organisations can bring their work and operations together for better business and client outcomes.

Purpose-built for agency work.

Many agency workflows are trapped in disconnected task managers or rigid enterprise tools neither built for the way agencies work nor scalable for their overall brand or client needs. Adobe Workfront allows agencies to manage, track and plan their operations and work, whether it’s a campaign, creative or content for clients, in a flexible solution to do their best work.

Some of the capabilities include:

• Optimised agency resource and financial management: Manage resources effectively with features like rate cards for tracking costs, advanced assignments for real-time budget adjustments and non-labour resources for scheduling assets like studio space or camera gear with people and timelines. Plan ahead with top-down capacity planning to align resources with contracts and retainers and use time-phased views to get insights into project financials over time.

• Streamlined workflow management and governance: Ensure consistency and accuracy with customised form and field enhancements, enforce governance with business actions and tailor access levels with business profiles. Historical data tracing offers auditability and continuity into enterprise changes over time.

• Enhanced collaboration and operations: Drive seamless teamwork and operational efficiency with centralised workflows that eliminate silos, ensure clear accountability with advanced task management and maintain alignment across teams with integrated prioritisation tools. Leverage features like customised localisation so you can create a globally consistent experience with flexible, user-driven translations.

• Scalable security with enterprise permissions: Scale confidently with advanced permission controls that safeguard sensitive data, enforce role-based access and maintain compliance across complex organisational structures to ensure consistent security standards as your agency grows.

Accelerate content workflows.

These new capabilities are one part of Adobe’s growing investments aimed at helping organisations and agencies work more efficiently and effectively. Adobe continues to enhance Workfront to support enterprise and agency teams, accelerate and connect their workflows with AI innovations and new integrations to help teams work effectively with the tools and within content workflows they use every day.

Additional capabilities in Workfront that can be used by agencies include:

• Unified review and approval for net-new customers: This solution leverages the Frame.io viewer as the fully integrated proofing surface inside Workfront and enables unified creative work-in-progress asset storage between Workfront and Frame.io — allowing marketers and creatives to access the same folders, users, assets and statuses right from their tools of choice. This solution is available for net-new customers today and for existing customers in Q2 2026.

• Centralised and connected content workflows: Teams can manage tasks strategically with Workfront Priorities to focus on what matters most, while connecting content workflows with integrations across Adobe Express, Frame.io, Adobe Experience Manager Guides and Adobe GenStudio for Performance Marketing for seamless reviews and approvals.

The future of enterprise and agency work starts here.

Adobe Workfront helps brands, enterprises and agencies bring their important marketing and operational workflows into a single view — people, projects, budgets, clients and everything in between.

Want to see how your teams can benefit from these capabilities? Visit here or contact your Adobe representative to learn more.

Vazgen is group manager, product management, at Adobe. He oversees the system administration, planning and resource and financial management areas of Adobe Workfront. He has 10 years of experience driving product strategy and building PM teams at Adobe and Workfront.

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