Greg Paul | Adobe UK

Greg Paul

Principal Enterprise Architect & Team Lead, High Tech & Manufacturing, Adobe

Greg Paul is a Principal Enterprise Architect and Team Lead for High Tech & Manufacturing at Adobe. He works with some of the world's largest automotive, high-tech and manufacturing companies to drive digital transformations. The work starts with gathering requirements and identifying key pain points, then builds toward a future-state architecture and roadmap that addresses those pain points and delivers on the business objectives at the heart of the vision.

With more than 15 years in marketing technology, Greg brings a practitioner's perspective to the work, connecting strategy with the data, platforms and technical decisions required to move an organisation from where it is today to where it needs to be. His focus spans Adobe CX Enterprise including Adobe Experience Platform and Applications, Content Supply Chain and Brand Visibility and how these solutions can fit into a customer’s ecosystem. He also stays current on the latest industry trends and technologies and often notes that the digital transformations that succeed are the ones that get people and process right, with technology in service of both.

Greg holds a B.S. in Computer Science from Cornell University, is certified in Adobe GenStudio and holds a Certificate in Applied Generative AI from Johns Hopkins University. He joined Adobe through the Neolane acquisition in 2013.

Read the latest from Greg Paul.

  • Unifying the OEM-dealer customer experience.

    Turn fragmented buyer signals into continuous engagement. Learn how a shared platform foundation powers end-to-end auto lifecycle ROI.

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