Vivek Pandya

Director, Adobe Digital Insights
Vivek is a leading insights analyst who has worked with some of the largest CPG & Technology organisations, in the world, to drive key digital marketing & data science initiatives. As the Director for Adobe Digital Insights (ADI), he launched & spearheads the popular Adobe DEI (Digital Economy Index) & Holiday Retail reports, as well as other industry reports that profile emerging technology, creativity and travel trends. Prior to joining Adobe, Vivek worked with E. & J. Gallo, where he was part of their Consumer & Product Insights Group, advising brands on how to track and measure the impact of global marketing campaigns. Additionally, Vivek has lead data science teams to develop effective propensity models and automate digital campaign management. Vivek holds a MS in Predictive Analytics and Data Science from Northwestern University and BBA from Georgia State University.
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Read the latest from Vivek Pandya.

  • AI shoppers convert 40% better as Prime Day hits $26.4B.

    U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.

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  • AI is reshaping travel discovery.

    Learn how AI-powered travellers and shoppers are reshaping discovery, engagement and conversion across digital experiences.

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  • Adobe report: AI traffic surges, visibility gaps.

    Learn more about AI-driven traffic growth, visibility gaps and how machine readability affects retail site performance in AI search.

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  • February spending: Wet weather, cautious consumers, shifting habits

    Adobe Analytics data shows how much UK consumers spent online in February 2026, and how their shopping habits are shifting

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  • Super Bowl shopping & spending trends.

    See how consumers prepare for game day, including spending trends across TVs, groceries, merch, social and AI-driven discovery.

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  • Adobe Digital Insights UK Online Spending - Holiday and Full Year 2025

    Data from Adobe Analytics showing how much UK shoppers spent online in 2025 including AI shopping trends

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