Adobe Summit 2022: Make the Digital Economy Personal

Adobe Summit 2022 logo

Today we kicked off Summit 2022, the world’s largest digital experience conference, unveiling innovations in Adobe Experience Cloud that empower brands to make the digital economy personal, with powerful digital experiences that can be personalised to millions in milliseconds. This year Adobe Summit is fully virtual and powered by Adobe Experience Cloud.

Speakers at this year’s Adobe Summit includes industry leaders, luminaries and celebrities across sectors, including:

Industry Leaders: Nike CEO John Donahoe, Walgreens Boots Alliance CEO Rosalind Brewer, The American Red Cross CEO Gail McGovern, Prada Group Marketing Director and Head of CSR Lorenzo Bertelli, Real Madrid Chief Transformation Officer Michael Sutherland and BMW Group Senior Vice President Customer and Brand BMW Dr. Jens Thiemer will discuss leading in the digital economy.

Luminaries: Actor, producer, screenwriter and entrepreneur Ryan Reynolds; authors Adam Grant, Michael Pollan and Mo Gawdat; fashion designer and businesswoman Vivienne Westwood; athlete Allyson Felix; actress Gillian Anderson and actress and real estate agent Chrishell Stause will share how digital has impacted their careers.

Plus, you don’t want to miss actress Kristen Bell joining Adobe researchers and scientists to provide peeks at potential upcoming innovations during the ever-popular “Sneaks” show.

Ready to watch the keynotes, explore more than 200 sessions, network with peers, or speak live with an Adobe expert? Join the Summit web experience. It’s all free.

“Customer experiences and seamless journeys – built on insights, data and compelling content – are what make the digital economy personal,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Adobe Experience Cloud is the go-to personalization engine in the digital economy, empowering every business to engage deeply with their customers across all digital channels.”

Consumers have grown accustomed to moving their activities online. In fact, e-commerce spending is projected to surpass $1 trillion in the U.S. alone this year, according to the Adobe Digital Economy Index. To help businesses grow and thrive in this environment, Adobe announced new customers, partnerships and Adobe Experience Cloud ecosystem growth.

Among the customers included in Adobe’s announcements are BMW, The Coca-Cola Company, Coles, Dick’s Sporting Goods, Epic Games, EY, General Motors, Major League BaseballTM, NASCAR, NVIDIA, Panera Bread, Real Madrid, ServiceNow, Suncorp, T.Rowe Price, TSB Bank, and Walgreens Boots Alliance. Expanding Adobe’s partner ecosystem, Adobe announced new partnerships with OneTrust, to simplify consent management; Anaplan, to bring financial planning into marketing workflows; as well as the next phase of e-commerce integrations with FedEx, Walmart and PayPal, all available now. Adobe also announced a new collaboration with The Weather Company, an IBM Business, that empowers businesses to leverage weather data to personalise digital communications.

New Adobe Experience Cloud Innovations Announced at Summit

The latest innovations empower businesses to build and deliver personalised customer experiences at scale, with accelerated content velocity, seamless customer journeys and real-time customer data from Adobe’s enterprise-grade customer data platform (CDP), Adobe Real-Time CDP.

Personalisation at scale, powered by Adobe Experience Platform

Real-time Customer Data Platform

Content velocity & seamless customer journeys

New Adobe Learning Manager: Adobe’s new, cloud-based learning platform makes it easy to create new and engaging digital learning experiences for customers, partners and employees – a priority for businesses looking to drive customer retention, sales performance and bridge the knowledge gap.

Metaverse and Immersive Experiences: Integrations across Adobe Creative Cloud and Adobe Experience Cloud are fueling the creation and delivery of immersive experiences, to position brands to succeed in the metaverse. Among these new innovations is the launch of the new Adobe Substance 3D Modeler in beta that makes 3D creation and sharing more accessible and powerful than ever.

Sneaks From Adobe’s Research Labs: Innovations from Adobe’s research labs help businesses leverage technology like AI, machine learning (ML) and augmented reality (AR) to stay ahead of the customer experience curve. Leveraging the principles of vision science, the Project Design Decoder sneak, for example, focuses on improving accessibility on retailer websites.

Adobe Experience Cloud ecosystem momentum

Adobe Experience Cloud’s customer experience management capabilities are supported by a global ecosystem of over 300 Adobe Experience Platform partner integrations. Adobe is announcing new partnerships with The Weather Company, an IBM Business to personalise digital experiences with weather data, OneTrust to help brands manage user consent and Anaplan to combine financial planning and marketing workflows for on-time and on-budget campaign execution. Partnerships with Walmart, FedEx, and PayPal enable brands to give consumers more payment and delivery options.

Adobe Experience Cloud, powered by Adobe Experience Platform, is used by 75% of Fortune 100 companies to power customer experiences with applications focused on customer journey management, data insights and audiences, content and personalisation, commerce and marketing workflows. More than 90% of the top 100 Adobe Experience Cloud customers use three or more applications. Adobe Experience Platform operates at a substantial scale, with more than 24 trillion segment evaluations per day and is supported by a broad ecosystem of over 4,000 partners.