Adobe for Business Blog | Digital Marketing Insights & Trends | Adobe UK

  • Reimagining customer experience with agentic AI.

    Discover how Adobe CX Enterprise uses AI-powered tools and workflows to power personalised, end-to-end customer experience orchestration.

  • Adobe CX Analytics for smarter personalisation.

    Use AI-powered customer experience analytics to unify your data, optimise journeys and improve marketing performance in real time.

  • Scale content production powered by 3D Digital twin and generative AI.

    Learn how Adobe and NVIDIA use the 3D digital twin and generative AI to produce accurate, on-brand marketing content at scale.

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  • Build a conversational experience for customers.

    Adobe Brand Concierge helps you to build a conversational AI in minutes, connecting customer intent with approved brand content.

  • Five brands tell the right story at every purchase moment with Adobe AI.

    Newell Brands, Serta Simmons Bedding, Best Buy, L'Oréal and the NFL deliver on-brand, activation-ready assets with Adobe Firefly Creative Production, without trading quality for …

  • Refine the accuracy of your brand checks.

    Adobe Brand Intelligence employs vision, reasoning and continuous learning to provide reliable checks for your brand based in expertise.

  • Authenticate your content across the supply chain.

    Adobe Content Authenticity for Enterprise records information about content and provides reliable credentials from creation to delivery.

  • Adapt creative with Adobe Brand Intelligence.

    Adobe Brand Intelligence adapts your approved creative consistently for different channels, each with their own formats and specifications.

  • Adobe and Disney open a new chapter in AI-powered storytelling.

    Adobe and Disney form a multi-year alliance to help creative teams explore ideas faster with AI models tailored to Disney’s worlds.

  • AI changes who’s on the creative team.

    Four skills to protect and new AI-first roles to add, from Adobe’s Matthew Loewengart.

  • How Sonoma County turns documents into decisions.

    See how a team of two brought Adobe Acrobat Studio to 16 county departments in six months, with governance built in from the pilot.

  • Announcing Adobe Marketing Campaign Analytics.

    A new way to connect marketing measurement and planning, understand what drives results and make smarter budget decisions mid-campaign.

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