Adobe LLM Optimizer: Coming Soon

What is Adobe LLM Optimizer?

Adobe LLM Optimizer is a generative AI search and discovery optimisation solution that helps brands improve how their content is cited and surfaced in AI-powered search results. It provides automated insights, recommendations and optimisations across major LLMs.

What problem does LLM Optimizer solve?

Websites are seeing decreased click-through rates and engagement as users get answers directly from AI results and generative summaries. LLM Optimizer helps brands ensure that they stay visible, cited and chosen by identifying gaps and providing recommendations to improve discoverability across major LLMs.

What business problem does LLM Optimizer solve?

LLM Optimizer addresses declining website traffic and visibility caused by generative AI replacing traditional search journeys. It ensures brands are accurately cited, prominently featured and linked across AI-powered channels.

Who is LLM Optimizer for?

LLM Optimizer is for digital marketing, SEO, content and web development and publishing teams who are responsible for creating content, driving website traffic, optimising search strategy and engaging customers.

How does Adobe LLM Optimizer work?

LLM Optimizer empowers marketers to identify opportunities to drive visibility across LLMs and proactively optimises content. It leverages the following framework:

• Auto identify: Continuously analyse LLM activity and visibility to detect opportunities to improve prominence and citations in AI search.
• Auto suggest: Leverage models trained on LLM technical content optimisation to propose solutions that will capitalise on opportunities.
• Auto optimise: Implement proposed solutions with user approval and deployment.

What makes LLM Optimizer different from traditional SEO tools?

Unlike traditional SEO or generative engine optimisation (GEO) tools, LLM Optimizer goes beyond tracking mentions. It integrates visibility analytics, machine learning-driven suggestions and rapid deployment capabilities — all built for enterprise-level workflows and governance.

What is an LLM?

A large language model (LLM) is an advanced type of AI trained on massive datasets of text to understand and generate human-like language. Examples include ChatGPT, Claude and Gemini. LLMs are increasingly used in search, content generation and digital assistants.

What are examples of LLMs used in marketing and search?

Some widely used LLMs in enterprise marketing and discovery include OpenAI’s ChatGPT, Google’s Gemini, Anthropic’s Claude and Perplexity AI. These tools influence brand visibility, content discovery and customer engagement through generative answers and recommendations.

How are LLMs different from general AI?

LLMs are a subset of artificial intelligence, focused specifically on language understanding and generation. While general AI includes broader capabilities like vision, robotics or analytics, LLMs specialise in processing, summarising and creating natural language content.

Why do LLMs matter for digital marketers and content teams?

LLMs are redefining how users search and discover content. Instead of clicking through links, users increasingly rely on information presented through AI-generated summaries and responses. This shift requires brands to optimise content for LLM visibility to remain cited, recommended and discoverable.

Who should use LLM Optimizer?

LLM Optimizer is designed for SEO managers, digital marketers, web teams and content strategists focused on improving visibility, engagement and performance in an AI-first search ecosystem.

Can I use LLM Optimizer without Adobe Experience Manager?

Yes. While LLM Optimizer integrates seamlessly with Adobe Experience Manager Sites, it also works with customised CMS environments through APIs, ensuring enterprise flexibility.

Does LLM Optimizer measure traffic from LLMs?

Yes. It provides visibility into traffic and engagement originating from AI assistants, agentic browsers and generative search, helping teams quantify the business impact of LLM-based discovery.