Adobe Experience Manager Sites Features

Site performance and experimentation

Maximise impact with a delivery architecture that prioritises performance. Edge Delivery Services in Experience Manager Sites drives page load speeds and higher web performance scores, helping increase customer engagement and conversion.

User interface of publishing from Microsoft Word and the Universal Editor. Performance stats

Performance-first architecture

Edge Delivery Services improves site performance by enabling both visual editing and document-based authoring, letting teams create and deliver content at the outermost edges of the network.

Phased rendering. Prioritise critical page elements and convert HTML, CSS and JavaScript into interactive sections that reduce bounce rates and improve SEO, all with intelligent rendering.
Persistent caching. Store and retrieve data for easier access across sessions.
Real-user monitoring. Track real-time user interactions and page performance. With Adobe Experience Manager Sites Optimizer, teams can also get actionable insights and proactive recommendations when experience scores decline.
Structured content for the agentic web. Utilise content fragments and models to build pages that are easier for search engines and LLMs to interpret, index and retrieve, creating a foundation optimised for both human audiences and AI-driven discovery.

Learn more about performance-first architecture.

Blog
Understanding edge architecture in Adobe Experience Manager Sites
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How HanesBrands and Adobe built one of the fastest ecommerce websites.
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Optimising web performance with phased rendering in Adobe Experience Manager Sites
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Faster retrieval, minimal delay — understanding persistent caching in Adobe Experience Manager Sites
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Maintaining high site performance with real-user monitoring (RUM) in Adobe Experience Manager Sites

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Instant experimentation

Uncover deeper insights with advanced experimentation capabilities. Test content, layouts and components across multiple pages and segments.

Segment targeting. Seamlessly run experiences with different audiences using factors such as location, device type or visitor status.
Traffic allocation. Define how variations are allocated to your traffic, whether evenly split or weighted, such as 50-25-25.
Easy set-up. Let marketers set up tests in minutes using simple workflows — right within their authoring environment.
Powerful analytics. Use out-of-the-box reporting and insights for traffic, conversions and variation performance to inform decision-making and optimise pages.