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Ready to switch and scale on-brand creation with Adobe Express?

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Why Adobe Express works for your business.

Enterprise-grade foundation.

Leverage the enterprise-level, centrally managed platform to streamline user and licence management, as well as protect data and owned content.

Commercially safe AI.

Rest assured knowing images, templates and more are generated by Adobe Firefly, which is trained on licensed content — such as Adobe Stock — and public domain content with expired copyrights.

Integrated Adobe solutions.

Tap into the built-in integration with Adobe Acrobat, Adobe Creative Cloud, Adobe Workfront and more to give creatives, marketers and other teams in the company faster, more connected workflows.

Production-ready content.

Create on-brand, content with AI-powered workflows, intuitive tools and access to more than 280 million images, videos and more in Adobe Express.

Make the switch to Adobe Express.

Compare key capabilities

Adobe Express for business

Other solutions

Commercially safe AI

Responsibly developed, business-safe generative AI from Adobe Firefly.

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Trained on licensed content, such as Adobe Stock and public domain content with expired copyrights.

AI models could be trained on unlicensed content, risking intellectual property compliance.

Generative AI designed to respect third-party copyrights.

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Generated assets don’t reproduce protected content.

Generative AI may produce copyrighted content — use with legal guidance.

Branded asset model training in Adobe Firefly for on-brand content generation.

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Trains on branded assets and integrates into Adobe Express via Adobe Firefly Custom Models.

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Only some tools allow training on branded assets.

Legal protection for generated assets.

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IP indemnification for generated imagery with select enterprise plans.

Limited indemnification offerings.

Integration with Adobe solutions

Seamless integrated workflows with creatives teams.

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Native integrations with Adobe Creative Cloud apps.

No native integrations.

Enhanced connectivity with Adobe marketing tools.

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Integrates with Adobe Experience Manager, Adobe Workfront and more.

No native Adobe integrations.

Seamless collaboration with AI-powered tools for documents, presentations and PDF creation.

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Adobe Express is available in Adobe Acrobat.

No native integrations.

Scalable on-brand creation

Brand kits.

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Unlimited brand kits for easy asset creation and sharing across the organisation.

Limited number of brand kits.

Easily accessible branded content.

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Customised home experience that surfaces branded templates.

Only some tools allow for customised home experience.

AI Assistant (beta coming soon).

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Includes on-brand task automation and iterative conversational editing.

Limited iterative conversational editing, no task automation and limited support for branded workflows.

Roles and permissions.
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Assigned roles for brand management, template creation and social publishing.

Limited role assignments.

Campaign creation.

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Unlimited resize variations.

Limited to five resize variations.

Social content planning, scheduling and publishing.

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Three accounts per social network.

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Most tools only allow one account per social network.

Licensed content

Rich library of royalty-free content.

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Offers more than 280 million images, videos, backgrounds and audio assets.

Limited offering of royalty-free assets.

Business-ready templates.

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Professionally designed and curated for every business need.

Crowdsourced and curated by the community and may not fit your needs.

Font library.

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30K premium fonts.

Limited font library.

Questions? We have answers.

What are the key differences between Adobe Express and other enterprise design tools?

Adobe Express is tailored for enterprise-scale content creation and branding workflows. Unlike stand-alone design platforms, Adobe Express offers the following:

  • Deep integrations with Adobe Creative Cloud, Adobe Experience Manager Assets and Adobe Firefly AI.
  • Brand kit enforcement and locked templates for governance.
  • Broad format support for images, videos, documents, presentations and social content.
  • Secure, centralised licence and asset management.
  • Commercial-level AI tools and Adobe-managed asset libraries.

These capabilities make Adobe Express uniquely suited for organisations seeking scalable, on-brand creative solutions.

What is the maximum number of users allowed per business account?

Adobe Express for business is built to scale, supporting large teams and departments. There is no fixed user cap and Adobe will work with your team to meet your organisation’s scale and licensing needs.

Does Adobe provide onboarding resources or training programmes with a business licence for enterprise users?

Yes. Adobe Express for business includes onboarding and training resources designed for enterprise teams, including guided set-up, documentation and support from Adobe’s customer success team. Business users receive enterprise-level support, including faster response times, onboarding help and direct access to Adobe support teams.

Can my organisation mix premium and business licences within the same Adobe Express deployment?

Currently, premium and business licences can't be combined and managed under a single admin console. To maintain consistent brand control, collaboration features and other key enterprise features — such as SSO, audit trails, asset encryption and asset reclamation — organisations should fully upgrade to the business plan. This ensures that company assets and content are secure and fully owned by the organisation.

What is the process for upgrading from an individual licence to a business licence mid-contract within an organisation?

Upgrades from individual licences to business can be arranged through your Adobe account representative. The process includes licence adjustments, billing updates and migration of brand assets, if needed.