ADOBE JOURNEY OPTIMIZER
Be everywhere all at once without breaking the space-time continuum.
Adobe Journey Optimizer is a single application where you can manage scheduled cross-channel campaigns and one-to-one moments for millions of customers — and the entire journey is optimised with intelligent decisioning and insights.
Adobe Journey Optimizer unlocks true personalisation at scale.
Natively built on the industry-leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns using real-time insights and AI-driven workflows so you can engage one customer or millions any time, anywhere.
- Real-time profile and insights
- Omnichannel orchestration
- Personalised offer decisioning
- Customer lifecycle engagement
Real-time experiences, real-time customer action.
Create the foundation for personalised journeys with a unified customer profile and real-time insights.
Real-time profiles built from both online and off-line data
Identity resolution and audience management
Real-time messaging triggers
Real-time journey orchestration.
Orchestrate and automate journeys based on real-time behaviour, contextual changes or business signals — all from a single application.
Drag-and-drop message designer
Omnichannel journey designer
Real-time goal tracking
Real value added to the customer journey using artificial intelligence (AI).
Personalise engagement at scale with centralised decisioning, experimentation and intelligence so you always deliver the “next best offer.”
Central offer management
Engage customers on every step of their journey.
Manage broad marketing campaigns and personalised, one-to-one interactions alike to stay top of mind no matter where your customers roam.
Audience-based marketing
One-to-one customer marketing
Business-driven segment updating
Immediate burst messaging
I’m curious. Is this right for my business?
Evolve how you deliver experiences and define journeys.
Simplify management
A single application for omnichannel campaigns and real-time engagement.
Improve engagement
Personalised content based on profiles updated in real time.
Increase conversion
Data-driven insights with instant views into journey progression.
Speed time to market
Modern UX with journey templates and AI-powered workflows.
Scale as you need
Cloud-native scalability and agility with API extensibility.
We’re a Leader in multichannel marketing hubs.
Citing the advantages of the real-time profile updates and advanced segmentation, Adobe leads the competition in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs report.
BETTER TOGETHER
Journey Optimizer + Adobe Real-Time CDP.
Pair Real-Time CDP with Journey Optimizer to build unified profiles and actionable audiences while creating, orchestrating and delivering personalised customer experiences — from a single platform.
“We can feed profiles into Adobe Journey Optimizer to deliver more relevant emails and other communications across channels. We’re even looking to use location information through the mobile app to activate location-based communication. If a tourist is walking near a museum, it can trigger a push notification or email inviting them to visit.”
Francesco Paolo Schiavo, Director General at the Italian Ministry of Tourism
Related content
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See what Journey Optimizer can do for your business.
Questions? We have answers.
Adobe Journey Optimizer is an agile, scalable application built on the Adobe Experience Platform for orchestrating and delivering personalised, connected customer journeys across any app, device, screen or channel. It lets brands optimise and personalise experiences across the entire customer journey — whether it's a brand-initiated engagement like weekly promotional emails or personalised real-time interactions, such as providing customers with contextual information as they engage with products or services they've purchased from your business.
Brands can use a single application to put consumers at the heart of the customer journey, whether orchestrating individual campaigns or intelligent management of the entire customer journey.
Adobe Journey Optimizer — built on the Adobe Experience Platform — enables journey orchestration, customer segmentation and content and delivery capabilities all within a single solution. Capabilities include intelligent personalisation, dynamic customer journey designing and real-time insights.
Adobe Journey Orchestration lets you tailor individual journeys for customers based on their prior preferences and behaviours.
