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Adobe Marketo Engage Features
AI and agentic capabilities
Adobe Marketo Engage gives you AI-powered workflows, an agentic conversational interface and an MCP server to boost your marketing efficiency and buyer engagement throughout the customer journey.
Improved marketing operations workflows
Automate repetitive campaign work so teams can launch faster, keep data clean and improve performance.
- Smart lead imports. Automatically flag duplicates, standardise values and clean up thousands of records in seconds with the lead list import skill.
- Automated programme QA. Test programmes against organisational best practices, workspace-specific rules and uploaded test plans — including naming conventions, structure and token configuration.
- Programme creation (coming soon). Automate the creation of programmes and smart campaigns with emails, filters, triggers and flow steps.
- MCP server: Connect your favourite AI tools and agents to your Marketo instance, so they can read, write and act on your data securely.
Optimised content creation
Spark creativity and improve efficiency on your team with AI-generated, commercially safe content.
- High-performing webinars. Improve engagement and conversions by creating and using AI-generated summaries, chapters and FAQs from on-demand recordings.
- Generative AI authoring. Accelerate email creation and improve performance using generative AI to create email copy, subject lines, images and more.
- Image to HTML converter. Upload a compliant PNG or JPEG image file of an email and automatically convert it into an HTML template.
- Brand compliance. Ensure every asset aligns with your brand guidelines when using generative AI to apply your brand’s logos, colours and styles.
Learn more about generative AI capabilities in Adobe Marketo Engage.
Content as a Service v3 - marketo-ai - Tuesday, 24 February 2026 at 20.24
Journey creation and optimisation
Empower your teams using agentic AI that creates and improves multitouch journeys.
- Journey creation (coming soon). Generate multistep journeys from a marketing brief, text, image or voice prompt.
- Callable Agents (coming soon). Save time by automatically triggering AI agents in your Smart Campaign flow steps to detect bots, normalise lead data and standardise fields in real time.
COMING SOON
Faster onboarding for Marketo Engage users
Use an AI assistant to ask questions about Marketo Engage functionality and get clear instructions, grounded in official Adobe documentation.
- Instant answers, right inside Marketo Engage. Ask questions like “How do I build a nurture campaign?” or “How do I create a Smart List?” and receive clear, step-by-step guidance without leaving the platform.
- Faster onboarding. Turn Marketo Engage into an in-product coach that guides new team members through core features as they work.
- Marketo Engage power user support. Provide marketers with curated guidance to set up new and existing features correctly, follow best practices and maximise their use of Marketo Engage with quicker results.
- Trusted guidance. Get answers based on official Adobe documentation with clear citations, giving your teams confidence they’re configuring Marketo Engage correctly.
COMING SOON
Smarter data management
Surface insights, clean your database and keep your data accurate.
- Data normalisation and deduplication. Automate common and critical data management tasks, such as standardising field values and deduplicating leads in your Marketo Engage database.
- Data insights. Ask questions about your data and immediately surface the data insights that typically require reporting, builds or data pulls.
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Learn how to use AI features in Marketo Engage.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
Have questions? We have answers.
What is agentic AI in marketing automation?
Agentic AI in Marketo Engage refers to AI that can not only analyse data and make recommendations, but also help orchestrate and automate marketing actions based on defined guardrails. It supports marketers by assisting with tasks like audience selection, content creation and programme optimisation while keeping people in control of strategy and approvals. Marketo also integrates many of your preferred AI applications and agents to your Marketo instance to greatly expand its agentic AI capabilities.
How does generative AI improve email and content performance in Marketo Engage?
Generative AI in Marketo Engage can help to create and refine subject lines, copy and variations tailored to different audiences and offers. By testing and learning from performance data, it helps marketers quickly iterate on messages that resonate, which can lead to higher engagement and conversion rates over time.
How does AI help optimise customer journeys and marketing ROI?
AI in Marketo Engage identifies which segments, messages and channels are most likely to drive desired outcomes, then helps optimise journeys accordingly. By continuously learning from engagement and conversion signals, it supports smarter budget allocation and more effective programmes that improve overall marketing ROI.
Is Marketo Engage AI designed for enterprise use?
Marketo Engage is built with enterprise-level security, governance and privacy controls designed to support responsible use of AI. Organisations can configure permissions, manage data usage and align AI-powered experiences with internal policies and regulatory requirements.
What marketing workflows can be automated with AI in Marketo Engage?
AI in Marketo Engage can help to automate workflows such as data enrichment and normalisation, programme and asset validation, lead investigation and content generation. It also supports ongoing testing and refinement, allowing teams to scale personalised programmes without adding manual effort to every campaign.
title
Boost efficiency and spark creativity with Adobe.
CardDescription
Accelerate asset creation and optimise customer journeys with Adobe Marketo Engage, giving your teams a break from repetitive work.
cardDate
2026-02-04
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primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page; caas:products/marketo-engage-bizible