Adobe Marketo Qualifier

Go from demand generation to qualification, faster.

Build high-quality pipeline by unifying marketing and BDR workflows in one AI-powered application.

Agentic workflows for intelligent business development.

Marketo Qualifier unifies lead, account and buying group* signals and automates personalised multi-channel outreach to help BDRs effectively prioritise and engage prospects faster.

Agentic outbound

Use natural language to set an audience and engagement goal that triggers automatic enrolment into personalised multi-channel sequences.

Target select audiences such as dormant leads, event attendees or renewal accounts.
Deploy AI-led multi-channel outreach sequences personalised across email and LinkedIn.
Customise AI-generated sequences for further personalisation.
Monitor performance, such as opens, clicks, replies and LinkedIn activity.

style

Divider, container

Prospect prioritisation

Focus your time on the hottest leads, ranked automatically from dynamic signals in Adobe Marketo Engage and your CRM.

Automatically surface your most engaged prospects — no manual list-building required.
Stay up to date on engaged prospects as new signals come in.

style

Divider, container

AI-led research and insights

View a single AI-generated summary of every lead, account and buying group* based on insights from all your data across web, CRM and Marketo Engage.

Get an AI-generated executive summary of every prospect, including pain points and financial signals, alongside curated buying signals like acquisitions, leadership changes and more.
See a buying intent score for every prospect based on a combined engagement signal and product-of-interest data.
Seamlessly view CRM sales activity and open opportunities in one unified profile built on the latest data from Marketo Engage and your CRM.

style

Divider, container

Personalised engagement

Increase buyer engagement and conversions with AI-generated one-to-one omnichannel outreach that’s fully editable and grounded in rich buyer and brand context.

Generate on-brand messages personalised to every prospect using context pulled from CRM data and marketing signals, with visible attribution showing precisely what shaped the content.
Maximise deliverability automatically with built-in send-time optimisation and sending guardrails that boost engagement.
Improve BDR outreach by uploading sales collateral into Knowledge Centre to shape every message including your Ideal Customer Profiles, battle cards, sales plays and product catalogues.

style

Divider, container

Valuable reporting and analytics

Track engagement and continuously sharpen outreach with AI-powered learning and reporting.

Monitor real-time engagement across opens, clicks and replies as they happen.
See exactly how outreach is performing, with visibility that scales from a single seller up to leadership.
Improve outreach and sales outcomes over time as AI learns from what prospects engage with most.