B2B vs B2C Marketing: Understanding the Differences

Savvy marketers understand the fundamental differences between selling to a business and to a consumer. Great B2B marketing strategies differ from great B2C strategies in regards to buying cycles, modes of communication and how companies build relationships with their customers. In this article, we’ll help you to understand key differentiators of B2B vs B2C marketing and outline the marketer’s methodology for B2B and B2C businesses.