Training starts here.
W e know that marketing isn’t just a theory for you. It’s a practice. Because you’re making things happen. You have to juggle demanding customers, unforeseen competition and disruptive technologies — and make it all look impossibly easy. Like an aerialist who strives to make incredible feats of strength and flexibility look perfectly natural, you also need to push yourself to reach new heights. You need to evolve and learn how to embrace new technologies as exciting opportunities. To find new ways to blow away customers. Achieve transformational results. And realise your true potential as a marketer.
We developed he New Amazing training programme to help innovators like you achieve marketing feats they never thought possible. And like all eﬀective training programmes, it starts with a self-assessment. This 20-question Marketing Innovation Maturity Assessment was created by Forrester to gauge where you stand in terms of innovation capabilities. It’s a great place to start your journey. And once you have your results, we’ll help you to interpret them to determine your next steps.