As a B2B marketer, you're always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company's products and services. Traditionally, marketers do all they can to maximise their voice in the market and engage the largest number of potential buyers with broad-reaching demand generation techniques. However, it's important that marketers consider all the available methods to move the needle and drive revenue for their organisation and select the one that is most suited to their business. Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses.
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
Download this ebook to learn how to:
- Select target accounts
- Establish effective goals
- Plan campaigns
- Evaluate success and optimise for the future