Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move quickly through their customer lifecycle. They do this by analysing buyer behaviours and working to get into the mind of their target audience. Kath Pay, Marketing Director at cloud.IQ, clearly illustrates the strong intersection between modern marketing and psychology.
Download this ebook to learn about:
- The different types of consumer psychology principles
- How to incorporate those principles into your marketing programmes
- How consumer psychology principles can assist your customer in their journey
- How marketers benefit from facilitating successful conversations