How to Build A Social Media Editorial Calendar

About the Guide

So you're revving up your social marketing—with the help of our Sample Social Media Tactical Plan, you've figured out your social objectives, defined your goals and determined
the metrics you'll use to measure success.

The only thing missing? A way to map, track and share your social marketing plan company-wide.

Fill in the blanks with our sample social editorial calendar, based on industry best practices and Marketo's own social strategy. Using our handy templates, you'll soon be creating your own editorial calendar for social marketing.

Download the Sample Social Editorial Calendar to:

• Explore your own social marketing objectives and priorities
• Implement the "411" rule in your social marketing
• Define your brand's voice and learn how to keep it consistent
• Create an editorial calendar for your blog, as well as on Facebook, Twitter and LinkedIn