Squiggle, Loop or Checklist? What today’s B2B buyer’s journey really looks like
About the Infographic
The traditional B2B buyer's journey was a straight line, from start to finish — awareness, consideration, decision. But like most things in current times, the buyer's journey has evolved to be anything but simple and it's shaped differently for everyone. Now, is yours a squiggle? A loop? Maybe more of a checklist?
Check out this infographic and discover the various possibilities for your buyer's journey and learn how Marketo Engage can help you to understand, streamline and personalise for success.
Please share some contact information to download the Infographic