REPORT

A Leader for B2B marketing automation platforms.

Adobe recognised as a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

We believe Adobe leads the transformation of B2B marketing automation through innovations powered by generative AI and AI agents. And we’re thrilled to announce that Gartner has named us a Leader in B2B marketing automation platforms.

Our integrated solution adds value to enterprises with:

Lead management, demand generation, generative AI content generation and personalised engagement powered by Adobe Marketo Engage.
Buying groups and accounts management powered by Adobe Journey Optimizer B2B Edition.
Integration of diverse data sources powered by Adobe Real-Time CDP B2B Edition.

Check out the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report to find out why Adobe was recognised as a Leader.

Please share some contact information to download the report.

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Magic Quadrant for B2B Marketing Automation Platforms

Read the report

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Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Adobe named a Leader for B2B marketing automation platforms.

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Discover why Adobe was named a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

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2025-10-14

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