A Single Source of Truth for Data-Driven Marketing

Attribution and measurement of marketing success can be daunting, but its the key to proving value. In this session, we'll help you to make it a more approachable, streamlined experience from start to finish.

Here's what we'll cover:

• How and where to dig into Marketo Engage and your CRM to strike gold.
• How to locate data you can get natively from Person Source and Acquisition Programme and take it to the next level.
• Advanced methods for gathering and synthesising inbound data to create lead performance views for pipeline and new business.

Speakers

Brooke Bartos
Marketing Operations Leader, Walker Sands Communications

Andy Caron
Senior Marketo Consultant, Revenue Pulse