The Art of Exceptional
Lead Management

On-demand webinar  | 45 min | Free of charge


In today’s climate, customers are harder to reach and keep engaged. Building a successful marketing automation strategy is your key to success by orchestrating personalised experiences for consumers or businesses at every interaction in the customer lifecycle to drive awareness, consideration, purchases, adoption and loyalty.

Joining us for a fireside chat is Global Marketing Director of Ansell Healthcare, Mitchell Mackey discussing the importance of personalised customer experiences in the age of COVID. He’ll also showcase Ansell’s marketing strategy, helping you to understand how they have adapted for the challenges of 2020.

Why attend this webinar?

- Sales and marketing alignment: why now is more important than ever to empower marketing and sales to build trusted relationships to accelerate complex journeys and drive predictable growth. 

- Improve ROI and efficiency: Best practices for engaging potential customers at scale with automated, personalised experiences across every channel. Learn how to prioritise your best bets, from enquiry to close.

Intended audience:

Marketing Decision Makers & Practitioners


Ben Kennedy

Ben Kennedy
Enterprise Account Executive
See Ben's Linkedin

Mitchell Mackey

Mitchell Mackey
Global Marketing Director
Ansell Healthcare
See Mitchell's Linkedin

Attend the webinar now