Personalised email generated from AI prompt

B2B Customer Journey Solution

Create the ideal journey for every B2B customer — easily and accurately.

Customers engage more when content is tailored to their roles and interests. With innovative solutions from Adobe, marketers can harness AI and integrated data to create personalised experiences that resonate with each audience.

A unified platform for intelligent marketing orchestration.

Orchestrate and amplify customer journeys using AI.

Place leads — both known and anonymous — into strategic roles for data-driven, account-based journeys. Then, use AI agents to simplify the creation of engaging email copy and landing pages within your content supply chain.

Increase content velocity with more precise personalisation. Create, manage and modify the content that fuels personalised experiences using generative AI to optimise messaging and visuals at every touchpoint.
Optimise the impact of your journeys. Use turnkey dashboards to analyse account engagement and buying group performance, helping you to identify the most qualified opportunities, allocate resources more precisely and demonstrate marketing’s impact on the pipeline.

Learn about Adobe Journey Optimizer B2B Edition

AI-generated email targeting unassigned buying group members

Personalised B2B email and corresponding results, including click, open and unsubscribe rates, as well as ROI

Evolve your marketing with omnichannel journeys.

Leverage an AI-powered digital B2B marketing foundation to scale customer journeys and convert more leads. Adobe Marketo Engage combines channel-specific tools with AI-driven automation to streamline your marketing operations.

Build highly targeted audiences. Scale targeted campaigns using lead- and account-level customer profiles to segment your customers and automate enrichment.
Deliver omnichannel engagement. Drive online and off-line campaigns and span channel reach with a single tool.
Personalise content. Generate tailored content that can be activated directly within customer journeys.

Learn about Adobe Marketo Engage

Drive quality pipeline with account-based journeys.

Sales and marketing teams need to understand and work together to engage specific buyers in every account. Adobe Journey Optimizer B2B Edition uses behavioural data to predict product interest for buying groups and orchestrate unique journeys for each role in buying groups.

Get insights into buying teams. Know your target accounts with deeper insights into key buyers to help align marketing efforts with sales motions.
Tailor account engagement. Simultaneously engage different buyers with customised messaging generated through an AI assistant and automate re-targeting based on customer behaviour.
Alert sales teams with intelligence. Help sales teams work more efficiently by alerting them the moment an account and buying team are qualified, then provide with real-time insights on engagement and recommended actions.

Learn about Adobe Journey Optimizer B2B Edition