B2B Data and Insights Solution

Make data and actionable insights the catalyst of revenue growth.

Go-to-market teams often lack a holistic view of accounts and buying groups across the customer lifecycle. With Adobe, you can manage and analyse online and off-line customer data to help optimise customer experiences and drive revenue growth.

Better customer relationships begin with better data and on-demand intelligence.

Centralise fragmented B2B data.

Quality data is the foundation for effective account planning and engagement. Create complete account profiles by combining first- and third-party data with customer records.

Unify real-time profiles. Centralise known and pseudonymous customer data in real time to establish account and individual profiles.
Manage business audiences. Intelligently create account lists using propensity scoring that predicts likelihood to convert and augment them with additional lists from third parties.
Activate new B2B audiences. Personalise campaigns by activating B2B customer profiles and partner data using an AI Assistant to increase messaging relevance.

Learn about Adobe Real-Time CDP

Personalised email workflow based on a buyer’s purchase history

Profiles of members of a buying group and a chart of channel engagement

Enhance experiences through deep account-based analysis and insights.

Marketing and sales need to know where accounts and buying groups are in their journeys to inform the next best action. Connect marketing efforts to revenue by generating behavioural insights on decision makers within target accounts across channels, campaigns and content.

Understand the complete account journey. Analyse and map a complete view of the customer journey and lifecycle at the individual, buying group, account and opportunity level through rich, adaptable visualisations, AI-supported workflows and self-serve reporting capabilities.
Generate insights through Agentic AI. Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modelling and queries.
Connect cross-channel customer data. Analyse integrated marketing and sales efforts across campaigns, channels, devices and content to build a complete, cohesive, data-driven view that improves customer experience.

Learn about Adobe Customer Journey Analytics B2B Edition

Measure campaign, channel and content impact on ROI.

Move beyond traditional attribution models by using AI to assess the value of every touchpoint. This gives your marketing teams deeper insights and allows them focus resources on the optimal mix of marketing channels.

Track every interaction. Leverage native integrations to aggregate and account for every buyer interaction — both online and off-line — across marketing and sales, from first touch to closed/won.
Identify critical touchpoints. Use pre-built attribution AI to determine which touchpoints have the most impact and are critical to winning deals.
Deliver enterprise-wide insight. Improve your attribution reporting with role-based dashboards and deep data exploration through ad hoc analysis.

Learn about Adobe Marketo Measure

Shareable report of revenue by channel and AI insights for a marketing event

Data and insights are powered by these Adobe products.

Adobe Real-Time CDP

Adobe Customer Journey Analytics

Adobe Marketo Measure

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“I’ve always had a vision of looking at marketing data more holistically from an account perspective — not an easy task when dealing with global clients and organisations. Adobe solutions work together to help us to connect teams and find more proactive ways to work with clients.”

Karen Hopkins, Global CMO,
EY
Read EY’s story

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Drive revenue with quality data.

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Enhance customer experiences with connected data. From marketing to sales, unify your impact with AI-driven data and insights from Adobe solutions.

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