CIOs sit at the center of their company’s transformation and innovation efforts, providing a unique horizontal view and holding great influence across the organization. They’re being tasked with big questions around specific priorities, such as standardization, optimization, and the consolidation of technologies to enable enterprise scalability. These are the kinds of themes I hear among my global peers, and the kinds of conversations I’m driving at Adobe. Long gone are the days in which a CIO merely executes business needs. The best CIOs must act as clairvoyants, with the vision to not just solve complex problems but to discover challenges before they emerge.
With our horizontal view, CIOs and technology leaders are uniquely positioned to identify opportunities and gaps, broker conversations, and bring teams together to find holistic solutions to business processes. It is essential to be proactive, keeping up with emerging technology trends and proving to executive leadership how innovative tech enables the business. This approach means that CIOs not only support but also drive the strategic direction of the technology organization, making our knowledge indispensable in today’s fast-paced, evolving customer experience world.
As a CIO, you'll especially benefit from viewing certain Summit keynote and session recordings that will help you expand your vision and stay on top of the latest innovations. For example, Anil Chakravarthy, president, digital experience business and worldwide field operations, unveiled exciting news about Adobe Experience Platform Agent Orchestrator, a single system of truth that provides shared, composable, and AI-supported capabilities in a broad portfolio of Adobe applications. Check out the keynote recordings below, along with key strategy and technology sessions, to help you support your organization’s next evolution.
Innovations: Adobe Experience Platform Agent, Adobe Brand Concierge, and more.
https://video.tv.adobe.com/v/3456035
One of the major themes at this year’s Adobe Summit was the introduction of customer experience orchestration. With growing customer expectations and advancements in generative and agentic AI, customer experience management has evolved into a more dynamic, AI-enabled customer experience orchestration. This transformation enables real-time, connected, and tailored customer experiences for both B2B and B2C organizations. The technology innovations shared at Summit help to unlock and level up skills so your business can engage with customers in new and exciting ways.
On Tuesday at Summit, Anil Chakravarthy shared how we’re defining this new category with the announcement of Adobe Experience Platform Agent Orchestrator, which includes a total of ten new agents. We also saw a demonstration on how you can transform your content supply chain with generative AI through Adobe GenStudio for Performance Marketing and Adobe Firefly Business. Learn more in the Opening Keynote presentation. Watch it here.
https://video.tv.adobe.com/v/3456034
Wednesday at Summit, Anjul Bhambhri, SVP Adobe Experience Cloud Platform engineering highlighted how the combined power of Adobe Experience Platform, Adobe Real-Time Customer Data Platform (CDP), Adobe Journey Optimizer, and Adobe Customer Journey Analytics — enhanced by agentic AI — enables brands to quickly develop, test, and optimize customer journeys at scale. Amit Ahuja, SVP, Adobe Experience Cloud Platform and product at Adobe joined the stage to discuss B2B orchestration.
Both highlighted incredible new product innovations including demonstrations for Adobe Brand Concierge and the Adobe Journey Optimizer Experimentation Accelerator. Watch the Day Two Keynote presentation, which discusses how businesses can take personalization at scale to the next level with these next-gen products. View it here.
If you watch only one Strategy Keynote, watch this one.
Strategy sessions dig deeper into the Adobe Summit product updates and provide real-world examples for execution. If you only have time for one Strategy Keynote, this is the one to watch:
Elevate and Empower Teams with Agentic AI for Exceptional Experiences.
This presentation showcases the Coca-Cola Company’s innovative approach and Adobe’s dedication to responsible AI. Discover how intelligent agents, purpose-built for customer experience, enable teams to concentrate on strategy and innovation while delivering personalized, impactful experiences at scale. Watch the session.
You can watch all the Strategy Keynotes here.
https://video.tv.adobe.com/v/3456033
Listen in on the Summit sessions for CIOs and technology leaders.
Check out the inspirational Summit sessions that help CIOs and technology leaders drive innovation at their organizations. Dive into topics on responsible AI, team efficiency, and deploying Adobe Experience Platform at scale.
The AI Inflection Point: How to Implement AI Responsibly
As AI solutions become more powerful and accessible, organizations are focused on responsibly assessing, piloting, and implementing AI. Adobe surveyed senior IT, privacy, and security decision makers to develop a step-by-step framework for secure, private, compliant, and ethical AI deployment. Take a look here.
AI-Driven Excellence: How AI Assistant Transforms Customer Experience and Team Efficiency
Generative AI and AI are rapidly transforming customer engagement and streamlining operations. Adobe’s AI-enabled innovations, such as AI Assistant, predictive analytics, and automation, are revolutionizing customer interactions with real-time support and insights. Discover case studies with successful AI integrations that enhance productivity, foster collaboration, and drive growth. Take a look here.
From Static Campaigns to Personalized Engagement: World Visions Evolution
Marketing success is about creating personalized journeys that inspire action and build trust. But the CIO is an integral part of that path to success. CIO, Selby Mong, and martech product owner, Stephen Cave, explain how World Vision Canada transformed legacy “batch-and-blast" campaigns into data-driven, personalized journeys. Take a look here.
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Cynthia Stoddard oversees Adobe’s global Information Technology and Cloud Operations teams. In her leadership role, Cynthia spearheads a global strategy for delivering services and operations that form the mission-critical backbone for the company. She has 25-plus years of business experience and IT expertise leading large global organizations including Adobe, Netapp, Safeway, and APL Limited in supply chain, retail, and technology development.
