7 Adobe Commerce innovations that increase sales and performance

7 Adobe Commerce innovations that increase sales and performance

At a time when teams are being asked to do more with less, Adobe Commerce innovations help you drive conversions and increase revenue. Experience-led growth is one of the most effective ways to boost your digital commerce sales. Personalization leaders see a 1.5 times greater increase in revenue per customer and are nearly twice as likely to exceed revenue goals compared to brands with lower personalization maturity. Maintaining site performance as you grow is also critical, as this impacts search engine rankings, buyers’ willingness to purchase, and team productivity.

Seven new Adobe Commerce capabilities are now available to help you achieve experience-led growth while optimizing performance at scale:

1. AI-optimized Live Search results

Almost two years ago, Adobe Commerce launched Live Search to provide lightning-fast search results, intelligent faceting, and search merchandising capabilities without having to invest in an expensive third-party solution. The latest release expands the use of Adobe Sensei in Live Search to deliver personalized results that boost relevance and conversion rates.

Customers can optimize search results for specific queries by selecting from a set of five AI algorithms that include “Recommended for You,” “Trending,” and “Most Purchased.” The impact of each algorithm can be previewed in a test window before going live. Once a rule is set, Adobe Sensei automatically adjusts search results based on both textual relevance and the selected algorithm to create a highly personalized product discovery experience. For example, the “Recommended for You” algorithm surfaces products based on the shopper’s current and previous on-site behavior, and “Trending” boosts products based on recent sales momentum. To learn more, check out the Live Search release notes and documentation.

Choose from five ranking algorithms to optimize search results.

2. Faster Live Search setup and performance

Getting started with Live Search is faster than ever, thanks to a new storefront widget that allows customers to easily configure and launch a complete search interface and product listing page. Search result pages created with the Live Search widget load five times faster because all queries are directly routed to Adobe’s search service for processing. Additionally, the widget improves overall performance by removing the search traffic load from the site. Review the Live Search widget documentation for more information.

The Live Search widget creates a complete search interface and product listing page.

3. Advanced segmentation and targeting

Audience Activation, a new extension that integrates Adobe Commerce with Adobe Real-Time Customer Data Platform, is changing the game for those looking to deliver real-time, one-to-one personalized experiences. Customers can now use audiences created in Real-Time CDP to target content (dynamic blocks) and promotions (cart price rules) in Adobe Commerce. For example, a merchant can highlight a 20% off promotion on high-margin accessories to customers identified as having a high propensity to purchase discounted add-ons. This deep integration enables more sophisticated personalization strategies that leverage data from the commerce site and other sources — like ERP and CRM systems — as well as AI-powered segmentation tools unique to Real-Time CDP. Segment membership is updated in milliseconds for real-time personalization. And centralizing segment building and management in Real-Time CDP means audiences can be activated across Adobe Experience Cloud applications for consistent, personalized experiences at every interaction. Learn more by reviewing Audience Activation documentation.

Audience Activation allows Real-Time CDP Audiences to personalize content and promotions in Adobe Commerce.

4. High-intent commerce data sharing

Commerce interactions are an incredibly powerful source of first-party data that can be used to personalize experiences throughout the customer journey. Last year, Adobe Experience Platform connector for Adobe Commerce (now known as Data Connection) opened the door to easily sharing high-intent commerce data with other Adobe and third-party applications.

The latest release expands the data customers can share to include back-office order status information, such as orders that have been placed, canceled, refunded, or shipped. This goes beyond traditional storefront behavior monitoring to power new journeys and business insights. For example, an order canceled due to a supply chain issue can trigger a customer notification with a substitution offer and special discount. The same data can also be used to understand the impact of cancellations on customer lifetime value. For B2B customers, Data Connection also shares information when requisition lists are created and products are added or removed from lists. Documentation is available to explore Adobe Commerce data sharing capabilities.

High-intent Commerce data enriches customer profiles for personalized campaigns and business insights.

5. Payment Services for UK and France

Offering a range of payment options is another important way to tailor the shopping experience for better results. Payment Services is a fully integrated payments solution — built and supported by Adobe — that lets customers securely manage payment and order data right from the admin dashboard. Now available in the UK and France, Payment Services provide a choice of payment options, easy onboarding, and comprehensive reporting for customers in multiple markets. For more information, see Payment Services in our documentation.

6. Enhanced scale and performance

A new version of Adobe Commerce, 2.4.6, is now available that enhances scale and performance. It includes the latest supporting technologies (like PHP 8.2), security and quality updates, and additional GraphQL APIs for B2B purchase orders. Customers can manage an extra-large number of catalogs and customer segments without degrading admin or site performance. And certain GraphQL APIs have been optimized for faster headless experiences. Customers can import 100,000 product records per minute to speed up catalog updates. All of this comes on top of three times gains in the number of orders and page views processed per hour that were part of the August core application release. Check out the release notes for more information about Adobe Commerce 2.4.6 and learn how this version benefits from our recently expanded three-year support policy.

7. New Catalog Service capabilities

Additional performance-boosting capabilities come from enhancements to Catalog Service for Adobe Commerce. It now retrieves category data in addition to individual product details, which speeds up the time required to render category menus and trees on any page. Merchants can also request specific layers of the category tree to show only relevant data to the shopper.

With these seven new capabilities, you have the personalization, scale, and performance needed to drive better digital commerce results. You can see these new capabilities and others in action by joining us at Adobe Summit March 19–23. There will be insightful sessions covering the Adobe Commerce roadmap, the power of commerce data and personalization, and our new composable commerce capabilities. We also have incredible speakers from companies like T-Mobile, Sunbelt Rentals, Covento, Helen of Troy, Bungie, DISH, and others sharing their best practices for B2B and B2C commerce.