Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create customised data connections to your broader marketing ecosystem, including point-of-sale systems, e-commerce platforms and off-line programmes.
The best data is the data you can use.
Connecting to big data sources to create personalised and optimised marketing campaigns just makes sense. But getting disparate systems to connect with each other for a true picture isn’t so simple.
Adobe Campaign integrates with a variety of marketing, analytics and sales solutions and lets you connect to external databases through federated data access. Deploy connectors to CRM systems, such as Microsoft Dynamics, to align your internal marketing and sales efforts more closely and give your entire company access to each prospect’s timeline of marketing engagements and brand touchpoints.
See what makes it work.
FDA connectors Use the federated data access (FDA) functionality to connect to an external database without having to import the data into Campaign.
Customised connections Create customised data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms and off-line programmes like direct mail and call centres.
Exchange data between Adobe Campaign and your CRM solution, including Microsoft Dynamics 365, Salesforce CRM and Oracle On-Demand, using dedicated workflow activities.
Learn more about data connectors in Adobe Campaign.
Expand your options.
Learn how to supplement your Adobe Campaign functionality with the best extensions, plug-ins, apps and scripts in our Help section.
Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programmes or to share with other Adobe Experience Cloud solutions.