Be everywhere all at once without breaking the space-time continuum.

Adobe Journey Optimizer is a single application where you can manage scheduled cross-channel campaigns and one-to-one moments for millions of customers — and the entire journey is optimized with intelligent decisioning and insights.

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Adobe Journey Optimizer unlocks true personalization at scale.

Natively built on the industry-leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns using real-time insights and AI-driven workflows so you can engage one customer or millions anytime, anywhere.

Real-time experiences, real-time customer action.

Create the foundation for personalized journeys with a unified customer profile and real-time insights. ​


  • Real-time profiles built from both online and offline data
  • Identity resolution and audience management
  • Real-time messaging triggers

Real-time journey orchestration.

Orchestrate and automate journeys based on real-time behavior, contextual changes, or business signals — all from a single application.


Real value added to the customer journey using artificial intelligence (AI).

Personalize engagement at scale with centralized decisioning, experimentation, and intelligence so you always deliver the “next best offer.”


Engage customers on every step of their journey.

Manage broad marketing campaigns and personalized, one-to-one interactions alike to stay top of mind no matter where your customers roam.


  • Audience-based marketing
  • One-to-one customer marketing
  • Business-driven segment updating
  • Immediate burst messaging

I’m curious. Is this right for my business?

Evolve how you deliver experiences and define journeys.

Simplify management

A single application for omnichannel campaigns and real-time engagement.

Improve engagement

Personalized content based on profiles updated in real time.

Increase conversion

Data-driven insights with instant views into journey progression.

Speed time to market

Modern UX with journey templates and AI-powered workflows.

Scale as you need

Cloud-native scalability and agility with API extensibility.

We’re a Leader in multichannel marketing hubs.

Citing the advantages of the real-time profile updates and advanced segmentation, Adobe leads the competition in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs report.


More power with generative AI.

Adobe Sensei GenAI for Journey Optimizer makes smarter, faster work easier. Here’s what it will do for you:

  • Journey ideation with use-case playbooks – Generate journeys with out-of-the-box templates organized by objective, industry, and persona.
  • Omnichannel content – Generate multi-channel content using Adobe Firefly with security and ethics in mind.
  • Copy generation – Automate on-brand copy within the message designer and get recommendations to drive the best outcomes.


Journey Optimizer + Adobe Real-Time CDP.

Pair Real-Time CDP with Journey Optimizer to build unified profiles and actionable audiences while creating, orchestrating, and delivering personalized customer experiences — from a single platform.

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“We can feed profiles into Adobe Journey Optimizer to deliver more relevant emails and other communications across channels. We’re even looking to use location information through the mobile app to activate location-based communication. If a tourist is walking near a museum, it can trigger a push notification or email inviting them to visit.”

Francesco Paolo Schiavo, Director General at the Italian Ministry of Tourism

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See what Journey Optimizer can do for your business.