Adobe GenStudio

Revolutionise your content supply chain with the power of generative AI.

Adobe GenStudio is an end-to-end solution to accelerate and simplify your content supply chain with generative AI and intelligent automation. Integrate high velocity creative expression with sophisticated activation to deliver beautiful content to every channel.

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What is a content supply chain?

A content supply chain brings together people, tools and workstreams to effectively plan, create, produce, deliver and measure content. With customers demanding higher quality experiences at an increasingly faster pace, coupled with the complexity of multiple channels and formats, brands need to revolutionise the way they think about content.


Turn your complicated content process into a seamless solution.

Demand for new content is increasing every day. But from concept to delivery, the content lifecycle is complicated and time-consuming. With Adobe GenStudio, you can manage the end-to-end process more seamlessly — from strategy, ideation and creation to approvals, delivery and analytics. Our integrated solution helps you to create content at scale, get it to market faster, optimise its performance and increase return on your investments.

Generative AI-fuelled content creation

Quickly create new and variant content with Adobe Firefly generative AI and Adobe Express in a simple-to-use interface that connects to enterprise data and workflows.

Seamless collaboration

Create enterprise content workflows and enable content reuse through a single portal via Adobe Workfront, Adobe Experience Manager and Adobe Creative Cloud.

Connected delivery and insights

Activate content through any channel and immediately gain insights into content performance through Adobe Experience Cloud.

The power of generative AI

Quickly move from ideation to cross-channel content delivery with Adobe Firefly to create on-brand content at incredible scale. Adobe GenStudio lets you:

  • Use generative AI to create content designed to be safe for commercial use.
  • Work with Adobe to customise models using your own assets and brand-specific content.
  • Access Adobe Firefly APIs across platforms to supercharge workflows and automation.
  • Leverage integrated workflows to connect AI-generated content to critical services for editing, collaboration and activation.

Learn more about Firefly

Enterprise agility

Scale marketing workflows, empower new stakeholders and enable real-time content deployment. Adobe GenStudio helps organisations move quickly because more team members can create cross-channel content with Adobe Express — now integrated within Adobe Experience Cloud.

  • Marketers can create, edit and version brand-approved assets for immediate personalisation.
  • Distributed teams can address content needs specific to channels, audiences and location.
  • Create and deliver content faster while ensuring brand standards and overall governance are maintained.

See Express in action

Efficiency and spend optimisation

Content productivity and cost savings can go hand in hand. Adobe GenStudio alters the economics of content production across the creative and activation processes so you can create the volume and variety you need — without hurting your bottom line.

  • Plan, manage and track your content initiatives to optimise resources and budget.
  • Co-ordinate efficiently across teams — from brief writing through creative ideation, review, approval and delivery.
  • Gain deep insights into content performance across channels.

Helping enterprises drive business impact.

https://business.adobe.com/customer-success-stories/tmobile-workfront-case-study.html#_dnt | T Mobile


92% decrease in marketing process meetings

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https://business.adobe.com/customer-success-stories/xfinity-creative-customer-story.html#_dnt | xfinity


3x target savings in agency fees

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https://business.adobe.com/customer-success-stories/orvis-case-study.html#_dnt | Orvis


75% reduction in time to produce project plans

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https://business.adobe.com/customer-success-stories/under-armour-case-study.html#_dnt | Under Armour

Under Armour

Asset retrieval time reduced from 5 days to 10 minutes

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https://business.adobe.com/customer-success-stories/prudential-case-study.html#_dnt | Prudential

“Now we’re driving operational efficiencies and content velocity by connecting the tools the creative team is using to downstream marketing systems.”

Anna Hudes, Chief Product Officer, Prudential Financial

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