Adobe GenStudio for Performance Marketing Use Case
Expand your marketing reach with segment-ready campaigns — on-brand and at scale.
Personalizing content for every audience usually requires more creative resources than humanly possible. With AI, brand guardrails, and campaign intelligence, your marketing teams can tailor content for multiple segments in minutes.
Guide the creation of copy and visuals mapped to each persona's motivations, preferences, and priorities—all from one campaign brief.
Then build deep resonance by gathering audience signals, like intent, recency, and suppression with the Adobe Real-Time CDP integration to respond to recent activity and behaviors. Generate hyper-relevant content, tailored to audiences’ core motivations, coming soon.
Generate campaign content for any segment in the right channel for their stage in the marketing funnel —like Meta ads, Tiktok ads, and LinkedIn Ads for paid media or email and web banners for owned channels. Channel-specific guardrails are applied automatically, ensuring copy length and platform compliance rules are followed.
Use Adobe Firefly, built into GenStudio for Performance Marketing, to generate variations of existing campaign imagery that reflect segment cues in scenes, styles, and composition. Then deliver to paid social, display, web, and email—all with the right platform specs applied every time.
Created personalized web banners for Lenovo’s ecommerce website 60% faster while targeting 3 distinct personas.
Accelerated persona-based email production from 3 weeks to 3 days.
3X faster time to market for social campaigns, targeting 5 personas, 7 verticals, and 3 journey stages.
Content as a Service v3 - Learn more about GenStudio - Tuesday, September 30, 2025 at 18:53
