Understand how effective each piece of your customer experience is with advanced data insight reporting, attribution, and analytics.
There’s never been more pressure to prove how effective your marketing efforts are. But if you’re only measuring the basics like click-through rates and time on site, you’re missing a wealth of valuable data that can help make your case to the people who hold the purse strings.
Adobe Marketo Engage helps you evaluate every touchpoint along a customer’s journey, letting you quickly identify your best performing assets, channels, and campaigns so you can focus your efforts and maximize your ROI. And with a host of highly visual reporting tools, Marketo Engage lets you prove your worth with style and ease.
Campaign reporting and insights
Advanced BI analytics
Attribution and ROI dashboards
Automated program data
Advanced journey analytics
Ad-hoc reporting
Premium multi-touch attribution
Democatization and sharing
Learn what reports you need to accurately evaluate your campaigns and confidently answer questions from the C-suite.
More than ever, marketers need to show their work and prove their worth to the company. The Definitive Guide to Marketing Metrics and Analytics shows you how to build a more accountable, results-driven marketing operation.
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