Programmatic advertising
Programmatic advertising accelerates and improves media buying by automatically targeting audiences, locations, devices and more based on real-time insights.
Programmatic advertising accelerates and improves media buying by automatically targeting audiences, locations, devices and more based on real-time insights.
Marketers can struggle with getting the most from their programmatic media buys.
Multiple, overlapping platforms.
Lack of campaign personalisation.
Incomplete access to inventory.
Inability to target ads dynamically.
You don’t have to leave your programmatic strategy to chance when you put the right demand-side platform (DSP) in place.
Unified bid automation allows you to act on real-time and rules-based decisions faster. Data silos are taken down as a direct flow of conversion and engagement data is aligned with media data for optimisation, attribution and reporting.
Programmatic creative capabilities make optimising your ads with personal messaging a breeze, enabling you to dynamically insert individual creative elements.
With a unified programmatic advertising solution, such as Adobe Advertising Cloud, you can view and manage a complete set of channel-specific inventory under one roof, helping to streamline decisions and improve campaign consistency.
Target, test and measure ad responses in real time and adjust creative assets in nanoseconds with dynamic ad creation and delivery capabilities.
The integrations inside our Adobe Advertising Cloud help you programmatically manage an array of datasets to create high-value audiences, then efficiently reach those audiences at optimal cost across connected channels.
Successful brands leverage Adobe Advertising Cloud to improve ad engagement and lift revenues.
How do we protect our data when we automate our buys?
When you use a transparent and independent DSP, the data you bring to the software is yours and yours alone. The data is portable and flexible, so you can ingest and export all the data you own.
I want to know the algorithms and modelling that drive our technology solution. Is this possible?
Yes. It's important to get an understanding of how the software works and what levers you can pull, so Adobe provides a clear vision of the engine behind the intelligence.
What is the most effective way to get started with programmatic advertising?
Use a fully integrated demand-side platform and data management platform that will allow you to leverage data fully in your media plans, providing better targeting, reporting and time-to-market.
How do we protect ourselves against ad fraud?
Using the Adobe Advertising Cloud suite of brand safety features, such as app- and site-level screening, contextual targeting and pre-bid filtering as well as third-party integrations, you get an additional layer of safety.
Have I got targeting options with a demand-side platform for programmatic buys?
Yes. Geographic targeting, day parting, frequency capping and other dimensions may be offered by leading DSPs. More advanced targeting features, such as retargeting and audience targeting, may also be available.
Can we extend our strategy from display to other channels with a single solution?
Yes. With an integrated set of solutions such as Adobe Advertising Cloud, you’re able to unify and co-ordinate social, mobile, video and TV channel strategies without having to use multiple platforms.