AI optimisation
Use Adobe Sensei to get spend forecasts and real-time optimisation opportunities.
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ADOBE ADVERTISING
Marketing and advertising more in sync than a ’90s boy band.
Automate, co-ordinate and scale paid media buying across digital channels with tools that seamlessly connect data and experiences.
A single source of truth for all your advertising.
Connected data
Bring together marketing and advertising data for better planning, segmentation and analysis.
Streamlined content creation
Connect creative and marketing teams with native integrations to create thousands of ads at scale.
Actionable insights
Get recommendations for how to leverage learnings in campaigns and track data in one dashboard with in-platform reporting options.
- DSP
- Search, Social, & Commerce
- Creative
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The demand-side platform connects it all.
From display to digital audio to CTV ads, bring your digital media together.
- Combine cross-screen and cross-channel integrations.
- Connect branding and performance intelligence.
- Optimise campaigns toward business goals.
- Control your exact media inventory.
Automation leads to innovation.
Connect Adobe enterprise data with publisher automation to maximise performance and increase efficiency.
- Use AI to maximise your search, shopping, commerce and retargeting campaigns to reach your goals.
- Get automated insights and optimal spends.
- See predicted revenue returns before spending a dime.
- Connect and track data in one dashboard.
Integration — your creative superpower.
Direct integration with Adobe Creative Cloud applications lets you automatically create, test and optimise personalised ads at scale.
- Unite creative and advertising teams in natively connected workflows.
- Increase messaging relevance to attract users.
- Map out sequenced and personalised customer journeys with decision trees.
- Use automated ad creation for prospecting and retargeting customers.
#FAFAFA
The latest innovations for Adobe Advertising.
Improve customer acquisition through paid media channels with connected TV (CTV) and search, social and commerce tools.
- Measure CTV's halo effect on revenue compared to other paid and owned channels with native reporting capabilities.
- Use AI-powered optimisation to help provide clear performance signals using over 200 metrics.
- Discover which CTV publishers deliver the most cost-effective media to reach new prospects with customised planning and reach-based optimisations.
- Align creative assets and your website landing page to ensure customers have a consistent experience.
- Independently plan, measure and optimise bid strategies across paid search, social and commerce apps in a single view.
What makes Adobe Advertising different?
Connected advertising.
Adobe Advertising is natively integrated with Adobe Experience Cloud products. These connections let you easily create consistent customer experiences through each interaction.
Advanced measurement and strategy.
With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.
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Adobe named a Leader in enterprise marketing suites in The Forrester Wave.
Better together.
Adobe Advertising + Adobe Analytics
Integrate with Adobe Analytics to get a deeper understanding of touchpoints throughout the customer journey and use insights to plan and optimise your paid media strategies.
Adobe Advertising + Adobe Target
With Adobe Target, you can personalise a landing page based on the creative click-through. You can even set up A/B testing to measure the effectiveness of different personalisation tactics.
Adobe Advertising + Adobe Real-Time CDP
With Adobe Real-Time Customer Data Platform, you can use data to build robust audience segments with deep insights, then activate these segments within the Adobe Advertising ecosystem.
#f5f5f5
See the results top companies are getting.
45% improvement in cost per visit
26% increase in global digital visitors
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title
Advertising
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cardDate
2022-06-22
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caas:content-type/product-page, caas:products/adobe-advertising-cloud