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Customer on tablet seeing notifications across multiple channels

Adobe Journey Optimizer Channels

Consistent experiences delivered across every channel.

Break out of the siloed channel mindset and engage your customers with cohesive, relevant experiences — seamlessly orchestrated across every channel.

Adobe Journey Optimizer natively supports your most important channels.

Boost marketing efficiency by designing unified, omnichannel experiences that trigger relevant communications for each customer based on their behaviours and interactions with your brand.

Email

Create and send real-time one-to-one emails based on customer behaviours.

In-app

Guide customers to new app features or offers with relevant in-app messages.

Push notifications

Keep your customers in the loop with timely, rich media push notifications.

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SMS/MMS

Engage customers on the go with personalised SMS and MMS text messages.

Web

Provide consistent web experiences with in-browser messaging and visual editing.

Code-based experiences

Connect inbound customer experiences across apps, TVs, consoles, kiosks and more.

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Content cards

Embed messages directly into your app or website content for non-intrusive communications.

Direct mail

Author, test and export direct mail files with personalised content and offers.

Landing pages

Design landing pages for users to subscribe, opt in, or provide additional information.

WhatsApp

Reach a global audience with rich, interactive conversation-based messaging.

Live activities (coming soon)

Serve frequent, real-time updates of live events and actions directly on the mobile lock screen.

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Guided set-up. Rapid activation.

Get started quickly with turnkey guided set-up that makes launching new channels easier than ever.

Explore guided channel set-up

Questions? We have answers.

Which channels does Adobe Journey Optimizer support?

Journey Optimizer supports email, SMS/MMS, push, in-app, web and mobile content cards natively. Marketing teams can also connect to third-party tools like WhatsApp, call centres or direct mail using customised actions.

Can marketing teams mix batch campaigns with real-time triggers?

Yes. Adobe Journey Optimizer blends traditional batch sends with in-the-moment responses. For example, a loyalty email can go out to a segment, while a basket-abandonment message triggers the moment a user leaves the site.

What are customised actions in Adobe Journey Optimizer?

Customised actions are API calls that let enterprise teams trigger external systems directly from a journey step. Marketing teams can use customised actions to send messages via non-native channels or kick off workflows in other tools.

How does Adobe Journey Optimizer help prevent over-messaging?

Marketing teams can set frequency caps, enforce business rules and use AI to choose the best channel, time and message — so customers receive the right experience without fatigue.

Can enterprise teams measure which channels perform best?

Yes. Journey insights in Journey Optimizer show delivery, open and engagement rates by channel and step — so enterprise teams can compare performance and optimise delivery.

Explore how Journey Insights visualises performance across every step and channel.

How does Adobe Journey Optimizer help marketing leaders balance scale and personalisation across channels?

Journey Optimizer uses real-time profiles and rules-based decisioning to adapt messages per individual while supporting high-volume sends. Marketers can deliver consistent brand experiences across channels without managing channel-specific tools.

How can CIOs and IT teams manage cross-channel integrations?

Adobe Journey Optimizer supports extensibility through customised actions and APIs. CIOs can integrate Journey Optimizer into broader martech ecosystems while enforcing data governance and consent rules from Adobe Experience Platform.

Can creative teams manage brand consistency across all channels?

Yes. Adobe Journey Optimizer provides a unified canvas where creative assets, copy and logic are centrally managed — so every channel experience is on-brand and compliant.

What controls exist to manage channel priority and conflict resolution?

Adobe Journey Optimizer includes priority rules, conflict detection and frequency capping — so messages are delivered on the most effective channel without overlapping or spamming users.
title
Deliver consistent omnichannel experiences, everywhere.
CardDescription
From apps to texts — and more — Adobe Journey Optimizer boosts omnichannel marketing efficiency by meeting customers everywhere they interact.
cardDate
2024-10-04
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/adobe-journey-optimizer
Consistent experiences delivered across every channel.
Consistent experiences delivered across every channel.
Adobe Journey Optimizer natively supports your most important channels.
Adobe Journey Optimizer natively supports your most important channels.
Email
Email
Create and send real-time one-to-one emails based on customer behaviours.
Create and send real-time one-to-one emails based on customer behaviors.
In-app
In-app
Guide customers to new app features or offers with relevant in-app messages.
Guide customers to new app features or offers with relevant in-app messages.
Push notifications
Push notifications
Keep your customers in the loop with timely, rich media push notifications.
Keep your customers in the loop with timely, rich media push notifications.
SMS/MMS
SMS/MMS
Engage customers on the go with personalised SMS and MMS text messages.
Engage customers on the go with personalized SMS and MMS text messages.
Web
Web
Provide consistent web experiences with in-browser messaging and visual editing.
Provide consistent web experiences with in-browser messaging and visual editing.
Code-based experiences
Code-based experiences
Connect inbound customer experiences across apps, TVs, consoles, kiosks and more.
Connect inbound customer experiences across apps, TVs, consoles, kiosks, and more.
Content cards
Content cards
Embed messages directly into your app or website content for non-intrusive communications.
Embed messages directly into your app or website content for non-intrusive communications.
Direct mail
Direct mail
Author, test and export direct mail files with personalised content and offers.
Author, test, and export direct mail files with personalized content and offers.
Landing pages
Landing pages
Design landing pages for users to subscribe, opt in, or provide additional information.
Design landing pages for users to subscribe, opt in, or provide additional information.
WhatsApp
WhatsApp
Reach a global audience with rich, interactive conversation-based messaging.
Reach a global audience with rich, interactive conversation-based messaging.
Live activities (coming soon)
Live activities (coming soon)
Guided set-up. Rapid activation.
Guided setup. Rapid activation.
Explore guided channel set-up
Explore guided channel setup
Questions? We have answers.
Questions? We have answers.