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ADOBE EXPERIENCE CLOUD FOR BUSINESS

Experience everything Adobe Summit has to offer.

Learn about the innovations driving the future of marketing with leaders from Major League Baseball, Pfizer, Delta Airlines, GM, and more — with a very special appearance by Shaquille O’Neal.

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Exciting innovations highlighted at Adobe Summit.

Adobe GenStudio

Quickly plan, create, distribute, activate, and measure content in a single, intuitive product. With state-of-the-art generative AI and brand guardrails, you can easily create on-brand and personalized experiences for your customers.

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AI Assistant

Streamline your workflows and enhance productivity with this easy-to-use conversational AI Assistant. You can perform tasks at a fast pace — whether it’s understanding concepts, troubleshooting problems, gathering insights, or generating new audiences.

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Data innovation

Improve segmentation and data enrichment with Federated Audience Composition. Connect your data with major data warehouses, no copying needed. Discover, reach, and measure audiences without third-party cookies via data collaboration between advertisers and publishers using the new Adobe Real-Time CDP Collaboration.

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Adobe Journey Optimizer - B2B Edition

Enable marketing and sales to act as a coordinated revenue team and intelligently engage buying groups in target accounts with personalized, AI-powered content and journeys to drive demand with higher precision across a buying committee.

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Image of Shantanu Narayen, Adobe Chair and Chief Executive Officer, presenting on stage at Adobe Summit.

Explore all the innovations announced at Summit.

From technology to strategy, Adobe Summit 2024 showcases the cutting edge in generative AI, personalization, and experience-led growth. Read all about the latest advances now.

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Explore all Adobe Experience Cloud products.

  1. Data insights & audiences
  2. Content, commerce & workflows
  3. Customer journeys
  4. Adobe Experience Platform
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Data insights and audiences.

Combining data, AI-powered insights, and customer profiles is essential to understanding and curating experiences for any customer, at any stage in their relationship with your business.

  • Adobe Real-Time CDP. Unify data from all channels into real-time customer and account profiles — all while respecting customer privacy.
  • Adobe Customer Journey Analytics. Bring together cross-channel, customer data, with easy-to-use visualization tools, to generate insights across the customer journey.
  • Adobe Analytics. Analyze data from any digital touchpoint to discover and share insights across your digital channels.
  • Adobe Mix Modeler. Measure the impact of every marketing dollar spent across paid, earned, and owned channels to optimize your marketing investments.
Graphic showing how customers can interact with AI chat to get insights on data views. In this example the user requests "Tell me about the audience I'm viewing" and the AI Assistant replies with "It looks like you're currently viewing the 'Go It Alone' campaign. This campaign targets the 'Solo travel' audience" and follows up with addition insight views for the segment.

Content, commerce and workflows.

Accelerate your marketing content. Build faster, more engaging websites and digital storefronts. Connect, collaborate, and simplify workflows.

  • Adobe GenStudio. A generative AI-first product that allows you to quickly plan create, distribute, activate, and analyze marketing content in a single, intuitive product.
  • Adobe Experience Manager Sites. Empower any marketer or developer to create high-performance pages across any digital property — from web to mobile to apps.
  • Adobe Experience Manager Assets. A scalable, cloud-native DAM designed to manage assets across your organization and deliver them to any application.
  • Adobe Commerce. A flexible and scalable commerce platform that lets you deliver relevant shopping experiences for all your B2B and B2C brands.
  • Adobe Workfront. Collaborative and simplified workflows that help cross-functional teams centralize, orchestrate and execute work.
A graphic depicting Adobe Content Supply Chain Solution, and it's ability to rewrite marketing copy, generate images for asset variations and personalize content for individual customer profiles.

Customer journeys.

Whether you’re reaching a new account or marketing to your loyal consumers, Adobe lets you reach them with relevant, timely, and engaging experiences.

Adobe Experience Platform.

The only platform on the market designed for personalization at scale. Experience Platform enables organizations to centralize and standardize customer data and content in real-time from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.

  • Collect and standardize data from across channels in real time to create a first-party data foundation for your applications.
  • Adhere to data privacy regulations such as GDRP, CCPA or HIPAA and honor customer preferences and consent with patented data governance capabilities.
  • Leverage AI to understand your data and get the insights you need to predict customer behavior and optimize customer interactions.
  • Open and extensible; connect your channels and applications to power your current customer experience tech stack and any future applications.

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A graphic showing how Adobe's Customer Data Platform build customer profiles that power real-time experiences. In this example, personalized assets are generated for a customer interested in real esate in Japan.

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Business solutions from Adobe — the digital experience leader.

Adobe solutions integrate our best-in-class products to help you tackle pressing business challenges.
Graphic showing how Content Supply Chain solutions leverages the power of Adobe Express, Assets, and Workfront in harmony.

Content supply chain

Adobe offers an end-to-end solution that helps organizations optimize their entire content creation and delivery process. Powered by AI, it lets your teams create content beyond human scale, improve marketing agility, accelerates time to market, and increase content ROI.

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Graphic showing the capabilties of Adobe GenStudio to manage personalization at scale in tandem with customer profiles.

Personalization at scale

Modern marketers know that experience is the difference. Customers don’t just want products. They want to engage with brands in ways that feel personal, authentic, and human, even when it’s digital. We know it’s not always easy to make every connection personal, but we have the tools to help you succeed.

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Graphic showing info panels depicting "Propensity summary" among customer profiles, total page views, and total revenue metrics.

B2B marketing

Experience Cloud lets you deliver account-based experiences that differentiate your brand. Advanced features such as real-time data and account profiles and AI-driven workflows make every customer interaction relevant and let you deliver a seamless digital journey that’s directly integrated with the sales process.

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Gartner brand logo

Adobe once again named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms.

We're honored to be positioned as a Leader in every Gartner® Magic Quadrant™ for Digital Experience Platforms for the past six years.

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Adobe Experience Cloud is transforming the world’s biggest brands.

Coca-Cola brand logo

The Coca-Cola Company is on a mission to refresh the entire world. Through our partnership, we can now make that vision a reality — all in real time.

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