ADOBE JOURNEY OPTIMIZER
Be everywhere all at once without breaking the space-time continuum.
Adobe Journey Optimizer is a single application where you can manage scheduled cross-channel campaigns and one-to-one moments for millions of customers — and the entire journey is optimized with intelligent decisioning and insights.
Adobe Journey Optimizer unlocks true personalization at scale.
Natively built on the industry-leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns using real-time insights and AI-driven workflows so you can engage one customer or millions anytime, anywhere.
- Real-time profile and insights
- Omnichannel orchestration
- Personalized offer decisioning
- Customer lifecycle engagement
Engage customers on every step of their journey.
Manage broad marketing campaigns and personalized, one-to-one interactions alike to stay top of mind no matter where your customers roam.
One-to-one customer marketing
Business-driven segment updating
Immediate burst messaging
Evolve how you deliver experiences and define journeys.
A single application for omnichannel campaigns and real-time engagement.
Personalized content based on profiles updated in real time.
Data-driven insights with instant views into journey progression.
Speed time to market
Modern UX with journey templates and AI-powered workflows.
Scale as you need
Cloud-native scalability and agility with API extensibility.
The Total Economic Impact™ of Adobe Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.
Learn how this Adobe solution delivered a 431% return on investment.
Journey Optimizer + Adobe Real-Time CDP.
Pair Real-Time CDP with Journey Optimizer to build unified profiles and actionable audiences while creating, orchestrating, and delivering personalized customer experiences — from a single platform.
“We can feed profiles into Adobe Journey Optimizer to deliver more relevant emails and other communications across channels. We’re even looking to use location information through the mobile app to activate location-based communication. If a tourist is walking near a museum, it can trigger a push notification or email inviting them to visit.”
Francesco Paolo Schiavo, Director General at the Italian Ministry of Tourism
Questions? We have answers.
Adobe Journey Optimizer is an agile, scalable application built on the Adobe Experience Platform for orchestrating and delivering personalized, connected customer journeys across any app, device, screen, or channel. It lets brands optimize and personalize experiences across the entire customer journey — whether it's a brand-initiated engagement like weekly promotional emails or personalized real-time interactions, such as providing customers with contextual information as they engage with products or services they've purchased from your business.
Brands can use a single application to put consumers at the heart of the customer journey, whether orchestrating individual campaigns or intelligent management of the entire customer journey.
Adobe Journey Optimizer — built on the Adobe Experience Platform — enables journey orchestration, customer segmentation, and content and delivery capabilities all within a single solution. Capabilities include intelligent personalization, dynamic customer journey designing, and real-time insights.
Adobe Journey Orchestration lets you tailor individual journeys for customers based on their prior preferences and behaviors.