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ADOBE MARKETING CAMPAIGN ANALYTICS

Measure, plan and maximise marketing campaign ROI.

Unify measurement and AI-powered insights onto a single canvas — delivering decision-grade, incremental signals marketers can act on instantly. With a proprietary causal inference foundation, a personalised, collaborative interface, plus easy to use connectors, Adobe enables faster in-flight optimisation, smarter scenario planning, full funnel ROI measurement and performance reporting across every channel.

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Explore the features of Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler).

Marketing Campaign Analytics helps marketers prove business value faster with automated campaign data ingestion, intelligent measurement, strategic planning and in-flight optimisation. Using Adobe’s proprietary causal AI, Marketing Campaign Analytics surfaces incremental insights across every channel. This new agentic interface brings together the data you need, the people you collaborate with, and the conversations that move decisions forward.

From channel mix planning to holistic campaign performance measurement, Marketing Campaign Analytics aligns teams to the same performance goals and empowers them to make confident, data-driven decisions that drive growth — all within a unified application that transforms insight into impact.

Actionable intelligence for modern marketers.

Unify your marketing data in an AI-powered, marketer’s digest that surfaces causal insights, aligns teams and drives continuous performance improvement.

  • Use a conversational AI interface to instantly generate analysis, uncover performance drivers and receive recommended actions — turning questions into outcomes.
  • Transform insights into shared understanding with a collaborative space where teams validate findings, track decisions and stay aligned in real time.
  • Surface the metrics, trends and causal drivers that matter most to you with personalised insights —eliminating guesswork and clarifying what’s fuelling incremental impact.
  • Reallocate spend, protect investments and capture high-impact growth by having AI proactively flagging risks and opportunities across campaigns.
  • Move beyond static reporting to always-on optimisation — using real-time signals and causal intelligence to drive precise, incrementality-focused performance gains.

Go to insights for marketing professionals

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Adobe Marketing Campaign Analytics use cases.

Leverage out-of-the-box, AI-powered scenario planning tools.

Increase confidence in strategic decisions to drive growth.

Use insights to immediately refine channel spend and maximise ROI.

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Learn more about Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler).

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Content as a Service v3 - Friday, 27 March 2026 at 13.20

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Unlock more with Adobe integrations.

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Marketing Campaign Analytics + Adobe Customer Journey Analytics

Connect campaign reporting and macro-level insights from Marketing Campaign Analytics with rich behavioural data and outcomes in Customer Journey Analytics to create personalised, higher-performing customer experiences.

Learn about Customer Journey Analytics

Marketing Campaign Analytics + Adobe Content Analytics

Align channel- and campaign-level insight from Marketing Campaign Analytics with content and attribute-level insight in Adobe Content Analytics to improve proactive paid media optimisations.

Learn about Content Analytics

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Let us show you the full power of Adobe Marketing Campaign Analytics.

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Get a higher ROI on your media spend with AI-powered planning.
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2024-10-24
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Plan your marketing mix, optimise campaign spending in real-time and make business recommendations backed by data with Adobe Mix Modeler.
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Plan your marketing mix, optimise campaign spending in real-time and make business recommendations backed by data with Adobe Mix Modeler.
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caas:content-type/product-page, caas:products/marketing-campaign-analytics

Let’s talk about what Adobe Marketing Campaign Analytics can do for your business.

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Marketer with channel contribution results and AI recommendation for future spend.