Adobe Analytics Success Stories
“Adobe Analytics is the foundation of our digital marketing strategy. It helps us learn more about our customers so that we can build more personalisation to encourage greater community interaction. In the past two years, we’ve seen a 500% increase in engagement across our digital channels, including social media.”
Otto Rosenberger, CMO, Hostelworld Group
By adding insight into customer behaviour and the tools to act on that insight, Hostelworld transformed their hostel experience. Now, their customers get exactly what they expect — a personal, real-time booking experience.
“The ability to load dashboards and monitor important online events in real time helps streamline and focus the team’s efforts on performance. Whether it’s Black Friday or the launch of an updated website, Adobe Analytics helps us monitor performance and spot errors in real time.”
Scott Sturcke, Director, Online Marketing Management, Epson America
Epson wanted to take their experiences to the next level, optimising the journey for their diverse customer base. Adobe Analytics is helping them to do just that — and accelerate processes and discover anomalies with minimal effort.
“It’s wonderful that we can put out all of this new content quickly, but what makes it really special is that we can see exactly how customers respond and refine experiences accordingly.”
Joost van Dun, .Com Manager, Corporate Experience, Philips
Philips was ready to transform the way they did digital marketing. With Adobe, they’re able to quickly and efficiently measure how customers interact with pages and gather a complete picture of customer journeys.
“Because we can see how successful our campaigns are, we know which ones are best at encouraging customers to book on our website instead of other channels.”
Ahmed Elemam, Senior Digital Analyst, WestJet
WestJet was looking to provide better, more personalised experiences. With Adobe Analytics, they brought together all their cross-channel marketing campaign data so that their marketers can see how different experiences affected their customers.
“People who call in are the most likely to be become and remain Progrexion customers. We needed to better understand where to spend our time improving the cross-channel experience to increase calls and ultimately sales, through our call centre.”
Kirk Nielson, Assistant Director, PMO at Progrexion
Progrexion took charge of their web analytics to help strengthen their relationships with customers across all segments and channels by shaping more meaningful conversations.
“Using attribution data, we’re working toward predictive analysis that will allow us to find an ideal distribution for budget across campaigns and channels.”
Alexander Gaertner, Head of Digital Analytics, DER Touristik
Travel customers expect a highly personalised experience from start to finish. To meet that expectation, DER Touristik is taking control of their data to create better user experiences — and generate greater returns.