Adobe Analytics
The analytics solution for unified customer measurement across data, content and journeys.
Adobe empowers marketing, product and business teams with insights to understand their customers and the journeys they take across channels, products, content and services. Our advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences — faster.
Explore our analytics features and capabilities.
Adobe uniquely brings together the entire data-to-insights-to-action workflow with a centralised system for data collection, processing, analysis, reporting and output. This gives teams across your organisation a deep understanding of their business, empowering them to make better decisions more quickly.
- Customer Journey Analytics
- Web & Mobile Analytics
- Product Analytics
- Content Analytics
Insights into every customer, account and journey.
Adobe delivers the most accessible and relevant first-party customer journey insights. By connecting customer or buyer identity with interactions from across channels, devices and time, you can easily explore the complete journey of your B2C or B2B customers and make more informed business decisions.
- Gain a deeper understanding of your business with first-party, data analysis, from individual customers to holistic accounts.
- Get modern, flexible data frameworks purpose-built to ingest, process and correlate customer and account data types to enable advanced analytic capabilities that can deliver insights within minutes, not weeks.
- Visualise the complete journey across digital and off-line channels for a more cohesive view of your B2C and B2B customers.
- Use generative AI tools to accelerate everyday tasks for analysis and optimisation across billions of data points.
Learn about:
Adobe Customer Journey Analytics
Adobe Customer Journey Analytics B2B Edition
Digital analytics for web and mobile
From digital data collection and relational clickstream processing to in-depth analysis and reporting, Digital Analytics for Web and Mobile helps you to understand visitor engagement across your digital properties — making it possible to optimise digital marketing strategies, improve user experience and drive business growth.
- Collect and ingest behavioural data in real-time from your web and mobile channels.
- Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences and uncover insights from digital journeys.
- Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
- Integrate and share insights, segments and outputs from your data across other business applications.
Growth insights for product and marketing teams
Discover and act on meaningful product and user insights through purpose-built analyses. Understand user preferences, identify friction in the user and product journey and get insights to optimise the user experience across channels. Adobe Product Analytics helps teams make data-driven decisions that streamline product experiences and enhance user retention.
- Monitor, understand and optimise individual customer and user experiences along their product journey, from pre-purchase considerations to post-purchase interactions and ongoing product usage.
- Create metrics on the fly to answer questions about product and user experiences.
- Create and activate user audiences and cohorts through native integrations with other Adobe products including Adobe Real-Time CDP and Adobe Journey Optimizer.
Rich, contextual insights to boost content ROI.
Create more compelling content with deep insights into creative asset performance. Adobe Content Analytics gives you the tools to measure and visualise performance down to the image attribute level, powering quick, data-driven optimisations for increased engagement and ROI.
- Equip creative and marketing teams with the content performance, engagement and conversion insights they need to make strategic content decisions.
- Unlock new content insights with AI and machine learning (ML) services that automatically transform every asset experience into granular content attributes — such as colour, image background, emotion, aesthetic and keywords.
- Quickly and easily investigate large volumes of content data to understand the impact creative has on the customer journey using intuitive, out-of-the-box reporting and visualisation tools.
Forrester report
The Total Economic Impact™ of Adobe Real-Time Customer Data Platform, Journey Optimizer and Customer Journey Analytics.
Learn how this Adobe solution delivered a 431% return on investment.
Driving results for some of the world’s biggest companies.
Identifies impactful customer touch points.
Continuous web optimisation, backed by data.
90% reduction in data latency.
"With a 360-degree view of client interactions with Customer Journey Analytics, account teams can piece together all information to identify potential decision makers or uncover areas of interest — all without needing intensive support from analysts. By collating this information, account teams can avoid a great deal of time-consuming analysis and immediately start having more meaningful conversations with clients."
Learn more about Adobe Analytics.
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