How does Adobe CX Analytics help unify data across channels for connected insights?

Adobe CX Analytics brings together customer behaviour across channels connected with marketing and content data, giving marketing and business leaders a single, robust source of truth for data-driven decision-making.

How does Adobe CX Analytics help solve data governance and privacy challenges for C-suite tech leaders?

Adobe CX Analytics includes robust data governance controls and privacy features to help organisations meet compliance, protect customer data and manage disparate datasets. C-level tech leaders can implement granular permissions, automated data processing and consistent standards across platforms.

What problems does Adobe CX Analytics solve for senior analytics and marketing leaders with siloed data systems?

Adobe CX Analytics breaks down digital analytics silos by connecting multiple data sources, enabling holistic audience, product, marketing and content analysis in one place. Leaders gain flexible, AI-powered tools to extract insights and act quickly — without waiting for IT support.

Why should CMOs choose Adobe CX Analytics for optimising digital marketing strategy and attribution?

CMOs choose Adobe CX Analytics because it helps teams to identify conversion drivers, optimise campaigns and marketing budgets and make informed decisions faster with AI-powered digital analytics and integrated attribution modelling.

ADOBE ANALYTICS

Intelligence that shapes every customer experience.

Stop stitching tools and start connecting insights. From marketing planning and content intelligence to optimising every customer and account touchpoint, Adobe CX Analytics delivers a single, actionable intelligence engine for customer experience — all in one unified analytics platform, purpose-built for the full customer life cycle.

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DISCOVER

Analytics everywhere

Give every team access to trusted insights in the canvas of their choice.

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ANNOUNCING

LLM insights

Analyse LLM impact with the same rigour as any digital customer touchpoint.

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ANNOUNCING

Marketing Campaign Analytics

Plan smarter, optimise faster and maximise campaign ROI with unified measurement.

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Explore Adobe CX Analytics offerings.

Adobe uniquely brings together the entire data-to-insight-to-action workflow with a centralised system for data collection, processing, analysis, reporting and output. This gives teams across your organisation a deep understanding of their business, empowering them to make better decisions more quickly.

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Customer Journey Analytics connects customer identities and interactions across channels, devices and time for fast, holistic analyses that deliver accessible and precise customer insights.

Adobe Customer Journey Analytics

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Key features

Unified customer-level data model
Advanced, unlimited segmentation
Flexible, person-level attribution and pathing analysis
High-speed, ad hoc analysis and visualisation at time of report

Empower your marketing and sales teams with actionable insights that let them optimise customer experiences, expand the sales pipeline and drive strategic growth across the buyer’s journey.

Adobe Customer Journey Analytics B2B Edition

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Key features

Account and buying group-level analysis
Unified B2B data across the funnel
Advanced multitouch attribution for B2B
Cross-role journey visualisation and insights

Examine visitor behaviour across digital properties out of the box by collecting and processing data, running in-depth analyses and reporting and delivering behavioural insights to any destination.

Adobe Analytics

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Key features

Deep, flexible segmentation
Journey analysis across digital channels
Advanced reporting and attribution
Enterprise-level data collection and governance

Get comprehensive insights into image performance with in-depth reports and visualisations. Content Analytics uses AI and machine learning (ML) to identify the characteristics driving engagement so you can optimise content at scale.

Adobe Content Analytics

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Key features

Asset-level performance measurement
AI-powered content attribution
Content impact across the customer journey
Native integration with Adobe Experience Platform and Adobe Customer Journey Analytics

Maximise your marketing ROI by bringing together media planning and data insights with speed. Adobe Marketing Campaign Analytics empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value.

Adobe Marketing Campaign Analytics

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Key features

Unified marketing measurement
Streamlined paid media analysis
Causal AI models and insights
Marketing scenario planning and forecasting
Accessible insights for marketing professionals and analysts

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Accelerate insights to action with AI-powered analytics.

Adobe CX Analytics unifies experience and enterprise data into one intelligence engine, enabling rapid insights and activation at scale. By connecting marketing, content performance and cross-channel behaviour, every team can see what drives engagement across individuals and buying groups. With AI at its core, Adobe CX Analytics moves you from understanding what happened to knowing what works.

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From digital data to intelligent action.

Get a unified, intelligent view of engagement across websites, mobile apps and connected digital experiences — with powerful analysis and automated insights that help detect friction, uncover growth opportunities and optimise every digital touchpoint.

Turn high‑volume behavioural data into actionable intelligence with a powerful, enterprise‑level analytics engine that connects and processes data from across channels and adapts as your business evolves.
Quickly optimise digital performance with AI — including agent‑assisted intelligence — that surfaces what’s changed, explains why it matters and guides faster, smarter optimisation.

Why Adobe CX Analytics?

Trusted data architecture

Secure your data with a unified semantic layer and policy-enforced access that ensures metrics are defined once and trusted everywhere.

Consistent, persistent identity

Unify customer and account signals to understand how interactions connect across the customer journey.

Democratised AI insights

Empower every team to ask questions and get answers instantly with Data Insights Agent and seamless collaboration between analysts and their business stakeholders.

Data-driven activation

Turn insights into revenue by using rich marketing, content and behavioural data to deliver unified, optimised experiences across paid and owned channels.

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