Keep their data. Gain their trust.
Your users trust you with their data. And your partners put their trust in you, too. Personally identifiable information (PII) needs to be handled carefully and not used in ways that violate your customer’s trust. That’s why it’s important to have a data management platform with a focus on data privacy, compliance and governance.
In Adobe Audience Manager, all PII is anonymised before it enters the platform and you can control which data sources and destinations can be tied to PII. The controls prevent activating data in ways that break your privacy and user agreements. You set the levels of permissions for each type of users and ensure sensitive data sources are blocked from some user groups.