Device Graphs

Understand the people behind the devices by using both deterministic and probabilistic device-linking methods. Build a device graph using first-party logged-in data with Profile Link or extend your reach with an external device graph.

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Greater reach. Richer audiences.

Today’s advertising technology makes it easy for you to send personalised messages to targeted devices. But devices don’t buy products — people do. And you need to reach those people on all of their devices so you can avoid sending mixed messages and delivering disjointed experiences.

With a device graph you can map a set of IDs to define groups of devices and then associate those devices with a person or household. You’ll receive a complete understanding of your customers’ devices and get larger audience segments to target in real-time. And you can create customised and consistent experiences for every interaction — no matter which screen is used.