ADOBE EXPERIENCE MANAGER FORMS FEATURES

Maximise conversion

Create seamless, personalised and effective form experiences that drive conversion using flexible form management tools and AI technology.

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Headless adaptive forms

Centralise form management with headless capabilities, decoupling front-end presentation from back-end functionality to create a flexible, single source of truth for form authoring, customisation and deployment across channels — resulting in consistent customer experiences.

Increased flexibility and customisation. Take advantage of the separated back-end and presentation layer to easily customise the look and feel of your forms without affecting functionality.
Cross-channel unified form management. Create and host forms anywhere — including custom-built applications, interactive chat pods and more.
Streamlined form creation. Leverage enterprise capabilities that simplify the creation process — including data connectors, industry-specific security measures and automated workflows.

A developer working on the back end of a form to customise form appearance

Conversational forms (coming soon)

Create interactive form experiences with conversational guidance powered by generative AI.

Intelligent guidance. Let generative AI ask users questions, quickly identify their needs based on responses, direct them to the right form and provide a guided, conversational process that personalises their journey.
Dynamic data capture. Guide users with prompts to provide only necessary information — whether entered through a chat interface or other input methods — to help ensure accurate form completion.
Omnichannel forms. Use headless capabilities to create a form once and deploy it everywhere — including websites, chat applications or a mobile device — to meet users in their preferred channels.

Accelerated form delivery

Drive increased engagement and conversion with reduced latency, improved page load times and accelerated form delivery.

Seamless digital enrolment experiences. Provide users with digital enrolment forms that load quickly and perform steadily, while tracking performance with real user monitoring (RUM).
Multiple authoring tools. Empower your teams with the flexibility to create and manage content using document-based authoring or WYSIWYG editing and preferred tools such as Microsoft Excel, Google Sheets and Universal Editor.
Developer-friendly tool set. Let developers build form components and experiences easily using plain HTML, modern CSS and Vanilla JavaScript in Edge Delivery Services without a steep learning curve.