AI Assistant provides a conversational interface for prompting Adobe Experience Platform Agents to execute marketing and creative workflows optimised for business objectives.
Rather than navigating between Adobe applications, teams can prompt Agents via AI Assistant to plan, execute and refine customer experience workflows — reducing friction, accelerating outcomes and preserving the context of every request.
AI Assistant blends the flexibility of conversation with the precision of Adobe tools. Start your work in AI Assistant using natural language, then refine decisions using product elements, controls and visual interfaces with the existing conversation. Save your outputs directly to Adobe applications for further action to move seamlessly between prompting and structured execution.
Human oversight is built into AI Assistant. Every action — whether proposed or executed by Experience Platform Agents — is subject to approval at critical steps. All actions and outcomes are transparent, reviewable and aligned with enterprise policies, enabling organisations to scale AI responsibly.
Provide just-in-time guidance tailored to AI Assistant users of all skill levels. Helpful prompts, clear explanations and built-in safeguards help users quickly and confidently simplify even the most complex workflows from the start.
Help users quickly learn and master Adobe for Business applications by providing instant answers to their product-related questions.
