Firefly Custom Models are fine-tuned Firefly generative AI models that you train with your own assets that can be used to generate customised content.
Firefly Custom Models require an enterprise licence and Adobe storage for business. For more details on eligibility, keep in touch to your enterprise sales specialist or
request more information.
Firefly Custom Models are natively integrated with Adobe apps — including Firefly Services, GenStudio for Performance Marketing and Adobe Express — so your teams can confidently generate content tailored to the brand across their content supply chain.
Yes. Firefly Custom Models allow organisations to train generative AI using their own branded assets. This enables teams to create brand-aligned visuals on-demand while preserving consistency across marketing and product content.
Organisations in marketing-heavy sectors — such as
retail, consumer goods, financial services, healthcare and education — see strong ROI from Firefly Custom Models. These industries rely on consistent visual identity, localised content and high-volume asset production that can be automated with brand-safe generative AI.
By enabling prompt-based generation of on-brand images and campaign assets, Firefly Custom Models let teams generate content variations in minutes, improving speed-to-market and freeing up design time for strategic initiatives.
Yes. Enterprise teams can see gains in
content velocity, reduced turnaround times and lower production costs.
Custom Models are trained using high-quality JPG or PNG images. Recommended specs include minimum 1024×1024 resolution, max 16:9 or 9.16 aspect ratio and file sizes below 50 MB.
