How is generative AI used in marketing?

Generative AI is used for content creation to power marketing campaigns. It personalises customer experiences, makes data analysis simple and automates tasks. This can help to improve engagement and increase ROI.

What is generative AI for content creation?

Generative AI for content creation uses artificial intelligence to automatically produce text, images, videos and other assets. This helps marketers generate content faster, maintain brand consistency and scale content creation across channels. Whether it’s writing blog posts, creating ad copy or designing visuals, generative AI makes it easy to keep up with content demands without sacrificing quality.

How does AI-based content generation work?

AI-based content generation works by leveraging reference content as input to on tone, voice, structure and visuals. It uses these to generate net-new content — such as text, images and visual assets — based on prompts or goals you provide. These tools use natural language processing, computer vision and machine learning to deliver brand-aligned content quickly, helping teams stay creative, consistent and efficient across formats.

GENSTUDIO FOR PERFORMANCE MARKETING FEATURES

AI-powered creative generation

Assemble on-brand campaign content with speed and ease. Use approved assets and best-in-class models to generate and adapt creative across channels.

Campaign variations at scale

Assemble on-brand campaign content across channels from preapproved assets and templates.

Approved assets, adapted. Reuse and resize brand-approved assets from the built-in content repository or your own connected digital asset repository (DAM).
Channel-ready templates. Assemble channel-specific content using standard or customised templates across paid social, display (static and HTML5), video and email.
Multi-lingual generation and translation. Create and translate copy across multiple languages to support global campaigns and reach new audiences.

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Video ad assembly

Generate and adapt video for paid social, YouTube, DV360 and connected TV with AI-powered editing and ready-to-use templates.

Intelligent reframe. Automatically adjust to different aspect ratios while keeping the subject in focus.
Intros and outros. Easily add customised openings and closings to videos, delivering a consistent look and feel across campaigns.
Logos and text overlays. Add logos and copy directly to videos so branding and messaging stay prominent.
Connected TV. Create platform-compliant CTV ads with AI video generation, voiceover and creative assembly — powered by top models like Veo, Gemini and ElevenLabs.

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Image and copy generation

Generate, adapt and sign high-performing, on-brand creative.

Enterprise AI. Leverage leading models like Adobe Firefly, Azure OpenAI, Gemini and Writer — or securely route to your own hosted model.
Generative expand. Transform landscape images to fit vertical placements, and vice versa, expanding creative without cropping or losing key visuals.
Creative source of truth. Sign and store approved, AI-generated content so teams can confidently access and activate assets.

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Learn more about on-brand content.

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