AI interface shows total conversions and conversion rate increase results on A/B tests of an ad.

GenStudio for Performance Marketing Use Case

Unlock content experimentation at scale.

Quickly generate content variations to fuel more experiments and learn what performs.

Test, learn, optimise content — faster.

Adobe GenStudio for Performance Marketing helps you effortlessly generate and test creative variations, so you get insights quickly to make smarter decisions and maximise ROI.

Test more often.

Generate more content to create a continuous feedback loop, driving faster learning and iteration. Instead of waiting weeks for new creative, teams can build email and ad variations in minutes — pulling in preapproved assets, adapting creative to fit any placement and generating similar, on-brand options with Adobe Firefly.

Optimise creative for maximum impact.

Unlock A/B/n and multivariate testing in a fraction of the time with scaled variations. Gain insight into what drives performance with intelligent tracking IDs and creative-level attributes like tone, photography style and audio genre. Then, use those learnings to double down on what’s working best to deliver stronger campaign results.

Leverage cross-channel learnings.

Discover what works in one channel to drive performance in another. A headline that outperforms on paid social can guide the next display or email campaign. Testing can also reveal which channels resonate most with a specific audience, helping teams optimise spend. Teams can apply these learnings while staying aligned with brand and channel guidelines.

style

s-spacing, three-up

Testing and experimenting with variations boosted CTR and drove a 40% lift in revenue.

Read Lenovo’s story

Learn more about content variations and experimentation.

Increase ROI with GenStudio for Performance Marketing.
Learn how Adobe GenStudio for Performance Marketing can streamline your workflow. Quickly create and analyse content to save time, optimise spend and drive ROI.
Read article
How Adobe meets content demand with generative AI.
Learn how Adobe used generative AI to increase CTR by 57%, speed content creation and boost ROI — while building a powerful new application in the process.
Read now
How creativity, marketing and AI are shaping the future of customer experience.
Explore how creativity, marketing and AI are redefining customer experiences. Discover strategies to bridge the gap between customer expectations and reality using generative AI,…
Read article