ADOBE REAL-TIME CDP COLLABORATION
Privacy-centric data collaboration for brands and publishers.
A purpose-built data collaboration application that lets you discover and reach high-value audiences in a neutral environment and use outcomes-based measurement to drive tangible results.
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Explore the features and capabilities of Real-Time CDP Collaboration.
Drive stronger advertising and co-marketing outcomes with a privacy-first collaboration workspace built for publishers, brands, advertisers and agencies. Real-Time CDP Collaboration streamlines clean room workflows and supports audience analysis and activation across channels using trusted data partners and preferred technologies.
- Audience discovery & planning
- Audience activation
- Campaign performance
- Invitations
Connect with brands and publishers to identify and enrich valuable audiences.
A secure privacy-centric environment lets organisations discover high-value audiences, gain insights and reach new potential customers.
- Collaborate with premium publishers, top global brands and other strategic partners to share audiences — no customised infrastructure required.
- Marketer-friendly dashboards and workflows surface and refresh real-time audience insights in seconds using a single query. Quickly identify opportunities for customer acquisition, retargeting, co-marketing or suppression.
- Connect to and read audience data from the source — regardless of its location. High-fidelity algorithms prioritise privacy and let teams represent customer datasets without moving or exposing any underlying raw data.
Scale audience reach and power cross-channel campaigns.
Brands and publishers can quickly activate relevant audiences across channels and use identity partners to scale reach faster.
- Target new, high-value customers with enhanced precision to increase message relevancy and maximise ad spend impact.
- Strengthen relationships between publishers and brands by surfacing best-fit audiences, powering downstream activation and providing measurement.
- Incorporate flexible support for data and identity partners to boost identity match rates and audience scale.
- Leverage sophisticated, privacy-enhancing technologies that mitigate the risk of re-identifying individuals.
Understand and improve campaign performance.
Get out-of-the-box, privacy-centric measurement tools for deeper insights into your advertising and co-marketing investments. With better insight into campaign and investment optimisations, brands can build long-term, valuable customer relationships while achieving business goals.
- Access on-demand dashboards and performance metrics for active and historical campaigns for all participating publishers.
- Integrate audience, exposure and conversion data for more detailed and outcomes-based closed-loop measurement.
- Export campaign performance data to measurement partners and tools, including Adobe Customer Journey Analytics and Adobe Mix Modeler for deeper analysis and media planning.*
Invite and invest in your strategic partners.
Connect with any collaborator of your choice — regardless of their current customer data platform, warehouse or clean room — to build and grow your data collaboration ecosystems.
- Invite and sponsor collaborators to quickly build a network of insights across paid and owned channels
- Invest in strategic partners with easy-to-execute in-product workflows and controls.
- Work with partners regardless of their existing marketing technology ecosystems across cloud, warehouse data, data or identity vendors.
Get more details on collaboration for your business.
Publishers
Provide maximum value and deepen relationships with brands while scaling advertising revenue.
Brands
Find and reach premium audiences and optimise media impact across publishers and other brand partners.
Agencies
Create impact for your clients through data collaboration that helps you to discover and activate high-value audiences.
Additional benefits of Real-Time CDP Collaboration.
Privacy-centric
Real-Time CDP Collaboration provides transparent and accountable management, processing and governance of customer data with innovative privacy enhancing technologies that prioritise customer and data privacy.
Agnostic and interoperable
Use data warehouses, identity partners and walled garden partners of your choice. Additionally, you can connect your data collaboration workflows to embedded audience analysis, creation and activation tools within Adobe Experience Platform.
Trusted reputation
Rest assured knowing Adobe is trusted by leading global brands and is an established leader in identity, audience collaboration and activation. Real-Time CDP Collaboration builds on this strong foundation to bring closed-loop and marketer-friendly workflows together for better data collaboration.
Let us show you the full power of Adobe Real-Time CDP Collaboration.
