Adobe Real-Time CDP Use Case

Convert your unknown prospects.

Recognise and remarket to unknown visitors and personalise their experiences for better conversion.

A social post and mobile ad personalised based on a customer’s social activity

Deliver tailored experiences to new visitors.

Adobe Real-Time Customer Data Platform helps personalise the new visitor experience, moving customers quickly from consideration to conversion.

Recognise upper-funnel visitors.

Identify unknown returning visitors and personalise engagement based on their past behaviour. Real-Time CDP lets you leverage your data partners and their recognition services to help identify visitors and link them to their known behavioural data. This lets you better personalise visitor experiences and messages based on their past activity to improve content relevance and drive better engagement.

Remarket across channels.

Deliver relevant offers to unconverted customers and boost re-engagement. Real-Time CDP has over 75 destination integrations that let you activate campaigns across social, email, targeted advertising and more to increase reach across channels and devices — including connected TV and audio. You can also scale remarketing advertising with look-alike audiences and propensity scoring.

Move prospects from consideration to conversion.

Enrich profiles beyond your first-party data and segment audiences with more precision using durable identifiers from trusted partners. Real-Time CDP lets you deliver specific offers to the right customer at the right time to improve funnel progression. Take advantage of the Adobe Edge Network to stream data in, refresh audiences immediately and personalise using decisioning engines — such as Adobe Target — to tailor experiences that move prospects through the funnel.

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Telefónica Germany customer story

Telefónica creates profiles on 100,000+ new visitors per month.

Learn more about converting unknown prospects.

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Questions? We have answers.

Real-Time CDP builds pseudonymous proﬁles for unknown visitors from their in-session behaviour and device signals, so you can personalise based on what someone is doing right now even before you know who they are. As an anonymous visitor browses, their actions build a proﬁle that can qualify them into audiences and drive real-time, on-site personalisation in the same session. You are acting on live behaviour, not waiting for a form ﬁll to begin tailoring the experience.

When an anonymous visitor identiﬁes themselves (by logging in, subscribing or purchasing), Real-Time CDP links their earlier pseudonymous activity to the now-known proﬁle through identity resolution, so their history carries forward rather than starting again. The device and session data collected while they were anonymous is stitched to the known identity, giving you a continuous proﬁle across the transition. That continuity is what lets a ﬁrst-touch anonymous journey inform the experience you deliver once they are known.

Yes, because Adobe Real-Time CDP Connections collects behavioural data through Adobe's Edge Network at the edge, proﬁles can update and qualify a visitor fast enough to personalise within the same session, including early in a ﬁrst visit. Real-time segmentation qualiﬁes the visitor as their behaviour changes and on-property personalisation can respond in the moment rather than on the next batch cycle. This is what makes converting a brand-new, unknown visitor during their ﬁrst session possible.

You need real-time behavioural data collection on your web and app properties, so that anonymous activity is captured and turned into a pseudonymous proﬁle you can act on.That means connecting your digital properties for streaming collection and deﬁning the audiences and personalisation rules that should apply to in-session behaviour. You do not need known-customer records to start, since the point is acting on visitors before they are identiﬁed, but you do need the behavioural signal ﬂowing in.

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Turn unknown visitors into customers.

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Identify prospects, remarket across channels and personalise experiences to move customers from consideration to conversion with Adobe Real-Time CDP.

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2024-09-11

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