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In-person on-demand session
How Marriott Maximizes its Impact with Adobe Real-Time CDP - S501
SPEAKERS
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Group Manager, Product Marketing, Adobe Real-Time CDP and Adobe Audience Manager DMP, Adobe
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VP Data Activation and Audience Strategy, Marriott
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ABOUT THE SESSION
Adobe Real-Time Customer Data Platform (CDP) has changed how marketing and IT partner to reach customers across channels and deliver personalized customer experiences at scale. Learn how to select and be successful with a customer data platform. Get examples of how brands leverage Adobe Real-Time CDP to power meaningful customer experiences. Discover how to choose the right partner to future-proof data management and what you can do now to prepare for organizational and personal success.
This session discusses:
- The importance of building a first-party data strategy and how global brands are doing this across the globe
- Key CDP use cases and the top criteria and capabilities that will set your organization up to successfully deliver the most powerful customer experiences
- Best practices for successful implementation and cross-functional adoption of a CDP
Track: Customer Data Management and Acquisition
Presentation Style: Value realization
Audience Type: Advertiser, Developer, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Data practitioner, IT professional, Legal/privacy officer, Marketing technologist
Technical Level: General audience
Industry Focus: Industrial manufacturing, Retail
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