In-person on-demand session

Nasdaq Conquers Data Challenges with Adobe Real-Time CDP - S212

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ABOUT THE SESSION

Nasdaq expands and aggregates its first-party dataset, reduces costs, and achieves faster and more impactful omnichannel execution with the combined power of Adobe Real-Time CDP and Marketo Engage. Discover Nasdaq’s strategy to reach the right people at the right accounts by crafting dynamic, persona-based audiences within CDP and seamlessly sending them to Marketo, LinkedIn, Google Ads, and more. In this session, Nasdaq will share how they utilize Adobe solutions to strengthen customer relationships, increase engagement, and drive business growth.

Learn how to:

  • Show leadership the real value of using Adobe Real-Time CDP with Marketo to do more impactful marketing
  • Open up new use cases in Marketo by using Adobe Real-Time CDP as a expanded and unified data hub
  • Improve quality, save time, and reduce errors using Adobe Real-Time CDP to fuel a targeted persona-based approach to omnichannel marketing

Track: B2B Marketing

Presentation Style: Case/use study

Audience Type: Campaign manager, Digital marketer, Marketing executive, Operations professional, Marketing practitioner, Marketing operations , Business decision maker, Marketing technologist

Technical Level: General audience

Industry Focus: Financial services

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